5) Industry Environment:
PESTEL Industry in hotel management:
• Political Environment
In Tourism and hotel Industry political environment effects very effectively .For this industry it is like a backbone .without political help this industry cannot be survive in the competitive world. Government earns lots of taxation money through this industry specially the organized hotels like five star and five star luxury hotels.(online) If any rule or regulations are change then this industry suffers lots.(online) In hospitality industry Foreign Direct Investment (FDI) permitted up to 100% allowance through automatic route and single window clearance facilities.(online) After getting this facilities the ministry of tourisms approves hotels at project stage based on documentation.(online) Project approval is given to a 1 , 2 , 3 , 4 , 5 star Hotels and Heritage basic category. (online)Project approval will be valid for 5 years.(online) State government support this industry for growth of that particular state .For example: Gujarat government spent nearly USD 13 million for the “Khusbhoo Gujarat Ki” campaign , featuring “Amitabh Bachchan”, brand ambassador of the state ,the campaign was a huge success. (online) . In 2002 Indian government takes step towards to promoted this industry for internationally .so that they launched “Incredible India”. In 2012 India tourisms has launched two new campaigns: 1) An international campaign called “Find What you seek” and a domestic campaigns called “Go Beyond”(online). There are seven policies are there but the main policy is “Athi Debo bhabh” it means the “Welcome” notes ,it is a successful initiate taken by the ministry of Tourisms to create the effect of tourisms and for awareness purpose(o...
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Industry structure :
Structure of Hotel industry are categorized into three different types Primary,secondary and tertriary. Getting rawmaterials are included in primary industry . raw material converted into finished goods are in secondary industries .and last one is involved in public service . that is tertiary industry. Hotel and travel industry comes in service industry. For achiving success this industry work in different sectors.There are some other sections are also there like hotel administration,marketing, housekeeping, food and beverage ,catering, and accounts also. If any mistakes are happen in these section then the business going to be loss.The organizational structure includes general manager,Hotel manager and food and beverage manager. Hotel staff are also divided into technical and non technical ,kitchen, housekeeping staff etc.
It is not surprising for an author’s background and surroundings to profoundly affect his writing. Having come from a Methodist lineage and living at a time when the church was still an influential facet in people’s daily lives, Stephen Crane was deeply instilled with religious dogmas. However, fear of retribution soon turned to cynicism and criticism of his idealistic parents’ God, "the wrathful Jehovah of the Old Testament" (Stallman 16), as he was confronted with the harsh realities of war as a journalistic correspondent. Making extensive use of religious metaphors and allusions in The Blue Hotel (1898), Crane thus explores the interlaced themes of the sin and virtue.
The competition in the hospitality industry is increasing. Hilton and Intercontinental Hotels are of same class, offering same quality services; this is making each hotel to face very high threats of substitute products. For model, in the absents of Hilton, Intercontinental will satisfy the customers’ needs perfectively and the same time, if Intercontinental is absent, Hilton will satisfy the needs of the customers perfectly.
If you are interested in a management career in hospitality industry it is good to research the management position that you may be interested in. Find out what the different positions are is a good way to start your research. The two different industries within the hospitality industry are the Hotel and Lodging industry and the Restaurant industry. The different top management position in the Hotel and Lodging are: General Manager, Director of Human Resources, Director of Food and beverage, Director of Rooms Division, Director of Sales and Marketing, Director of Engineering, Director of Accounting. The different top management for the restaurant industry are: General Manager, Kitchen Manager, Bar Manager, and Dining Room Manager.
For this assignment I have carried out a job study for the Hotel Management industry.
Hospitality industry in India has emerged as one of the key industry in Indian service sector with contribution of 12.5% in Gross Domestic Product (GDP),while growing fastest at 11.7% Compound Annual Growth Rate(CAGR) and 8.87% in employment, and is estimated to reach US$38 Billion by year the 2015-16. Data Analysis from 2006 and 2015 Considering the following seven leading brands of Indian Hotel Industries:- 1.
Sophisticated gadgets, high standard of living and advanced technology are highly demanded in this modern and developing world. In the recent years, companies have fasten the pace within the industries by looking at constant improvements and entering ‘gaps’ in the market to attract consumers. Nowadays, not merely companies rack one’s brains to attract consumers, by hook or by crook, nations throughout the world are also trying to inform consumers that ‘Our nation is the best, please buy and wide-spread use our products or services’. These circumstance have led to consumers’ expectations and tastes increasingly homogenized, thus, the concept of globalization of nowadays economy is introduced. “Globalization is the free movement of goods, people and capital; of the three, it's the money that's had the most significant effect on our lives recently, for both good and ill.”(Schuman, 2013) In such a unpredictable economic climate, huge amount of small and medium- sized enterprises are enhancing its management model as well as its operations strategy to increase its revenues and the ability of survive. Junction Hotel is no exception. With many appearance of international hotels and related industries, junction Hotel is confronting with serious challenges. To break through barrier and obtain business success, excellent management and strategic are needed. However, present-day’s junction hotel hardly deserve to be called “success”.in spite of Junction Hotel once highly consider as a successful luxury hotel with a strong business background ,now has been under- performing for years duo to several factors such as piecemeal investments, irregular system and lack of clear objectives. To enhance efficiency and performant of Jun...
‘AthithiDevoBhava’ which means Guest is like god is part a Sanskrit verse taken from the Taittriya Upanishad. The scripture is highly is revered by Indians and is imbibed from a very young age. This phrase has now become the tagline of the Tourism Ministry of India. The Indian Government has been proactive in promoting tourism in India through campaigns like ‘AthithiDevoBhava’ and ‘Incredible India’. India has 28 world heritage sites and 25 bio-geographic zones, which naturally attracts tourism, while rural and wildlife tourism are also picking up pace. A key component of the hospitality industry is Hotels. The success of the hotel industry depends a lot on location, luxuries, extra services provided and consumer perception. The happiness of the customer plays the biggest role in the well-being of the industry. Apart from these, the following ingredients are also influential.
Helped With unique efforts by government and all other stakeholders, including hotel owners, resort managers, tour and travel operators and employees who work in the sector, Indian hospitality industry has gained a level of acceptance world over. It has yet to go miles for recognition as a world leader of hospitality.
The classification of hotels helps to guide the guest’s choice, and to make a distinction between small and big hotels. In this type of classification the size of the hotel is widely taken into account. Some other factors also count, such as amenities, and quality of the services. Most of the five stars hotels, are big and modern hotels. The quality of the services is one of the most important aspects. In general, all the big hotels offer high level services to their guests. “ The World Hotel Rating project seeks to standardize hotel ratings throughout the world, adding intern...
Investment in India has increased significantly since the 2001 Indian Government’s approval of Foreign Direct Investment (FDI) reform. In mid-year meetings of 2001, the Government liberalized the restrictions on FDI into India in select industries. The infrastructure of the Indian Government is increasingly interested and actively pursuing FDI from countries such as the United States. India is currently offering automatic business approvals for new businesses that have an initial investment of 100% foreign capital in industries that are considered tourism based. (Indian Embassy, 2001) According to the 2001 guidelines issued under section 4 (iv.), Businesses that are considered to be “commercial premises, hotels, resorts, city and regional level urban infrastructure facilities…” which qualify for up to100% FDI.
The Hotel industry has become very important in the past years due to immense traveling and growth of international business. Hotel industry not only plays an important role in the life of people but as well as the economy of the country. Development and advancement in the Hotel industry have rapidly been taking place and especially since the rapid change in technology, it is very important for hotels to be promptly keeping up to date. When the hotel industry is spoken of, there are many famous hotels but one hotel company that has been outstanding in growth and other aspects of business, like in Leadership, Teamwork (Employee turnover), Motivation (Customer retention and satisfaction, Goals and objectives, (changing the way hotel business has worked), and Change within the company; structurally inside and physically outside, adding elements, like entertainment, gaming, and outdoor activities, is the Hilton Hotel Company.
In recent years, tourism marketing has gone through strategic changes with the improvement in new technologies, the chase of a relationship between customers and suppliers as well as the importance of sustainability issues in marketing. Marketing Tourism reconsiders the needs of the tourists but does not overlook on the long term economic, environmental, social and cultural interests of the local population. So, it means that marketing consider both the tourist demand and effect to society as
The hotel industry is an important component of the tourism industry. The fortunes of the hospitality industry have always been linked to the prospects of the tourism industry. Tourism is the foremost demand driver of the industry. Along with the tourism industry, the Indian hospitality industry has also emerged as one of the key industries driving the growth of the services sector and, thereby, the Indian economy.
The hotel industry is by far one of the biggest business industries known to man in this era. The businesses of this industry are affected by many factors. The businesses environmental factors in external factors are demographic, economic, global, political, sociocultural and technological.
Tourism is the one of economic and social activities that increasingly vital. Number of travellers domestic and international is increasing. In fact, several countries in present world develop tourism sectors as primary sector which generate national income. According to Salah Wahab and Cooper (2003). Tourism is also sector which involves role that mutually link between government, private sector and also public.