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Regarding the reliability of the instrument it was imperative to respect the direction and a strict protocol of all apparatus involved in the collection of the data. First the questionnaire was borrowed from the Hofstede Centre and full detail about its reliability was provided in appendix 2. A partial reproduction of the database analysis commenced below. Validity and reliability of an instrument was often associated with quantitative methods, although some aspect of a qualitative approach could be accepted and used in scholar research. Utilizing an ethnographic approach to understand a phenomenon was fundamental for the researcher, not to manipulate the experience and the data related to the interview was a prerequisite. Due to a lesser control on the apparatus in a qualitative research the interviewer became the instrument confirming the importance in order to commit to, ethical foundation, transferability of the process, and trustworthiness of the researcher (Golafshani, 2003). 3.4 Ethical issues regarding the questionnaires and interviews Multiple precautions were apparent when tackling this type of dissertation project, political challenges were emerging from diverse sources. Being careful to create a collaborative relation with the partakers was important in this process, which was a key to a productive power dynamic. The intention was to maintain the respect of the methodology and the time frame so the researcher could comply and understand those intentions. The experience of the researcher would affect the process in influencing the sensitizing and filtering effect toward the subject so appropriate measure were reviewed with the interviewee and interviewer to diminish this possibility (Easterby-Smith, Thorpe, Jacks... ... middle of paper ... ...ethical way (Rabionet, 2011). The enterprise selected was a China/Japan joint venture constructed on the technological exchange endeavour for transferring manufacturing and quality control expertise. Reliability of the questionnaire was based on the proved track record of the Hofstede centre and the selection of the control group emerging in totality from the millennial cohort and all involved in a learning activity. The enterprise retained was heavily implicated in knowledge sharing both of tacit and explicit composition. As suggested by Easterby-Smith, Thorpe and Jackson (2012) particular attention was exhibited for the ethical consideration regarding multiple aspects such as respect of dignity, privacy, anonymity, confidentiality, creating no harm or being dishonest with all, and finally transparency of this approach had to avoid misleading the people involved.

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