hey

Evidently, as we know that in physical world, there is no such thing as colors. Colors are only light waves of different wavelength that reflected from the objects. We as human have the ability differentiate among hundred of such groups of wavelength as they are conventionality by the sensory cell or cone of the retina. As a result, factors such as personality, mood, emotion, age and gender, as well as our social and cultural background affect seeing color is our own perception of color. These are the reasons why individual analyze colors in a different way.

Color psychology is a field of study dedicated to analyzing the effect of color on individual behavior and feeling. The different symbolic meaning of color in different cultures complicates study of the psychology of color. For example, in western culture bride wears white to signify pure and innocent, in contrast to the eastern culture, like in India, brides wear red for it represent fortunate and happiness.

Johann Wolfgang Goethe was one of the first people to connect color and psychology and wrote book called “Theory of colours”. In 1947, Max Luscher took Goethe’s theories took it further and actually created a color test for the use of psychiatrists, psychologists, physicians, and others involved with the "conscious and unconscious characteristics and motivations of others". Although the comfort with which Luscher’s test can be managed, it is a very “deep” psychological test that can reveal a many of things about human’s personality.

Human’s moods can change just because they are looking at different colors. There are many theories about what color means, according to Johnson, color does affect mood by producing certain chemical and stimulating d...

... middle of paper ...

...white. Brown consists of red and yellow, with large part of black. It is same seriousness as black, but warmer and softer than black.it has the same elements of the colors red and yellow properties. Brown symbolizes with the earth and the natural world, it is a solid, reliable color and many find it supportive. Lastly, white is symbolized with light, innocence, purity and goodness virginity. White is purity; it is clean, sterile, and hygienic. White represent a new beginning, negatively about white is when it comes to warm colors it to make them look and feel garish.

In conclusion, Color is light and light is energy. Experts have found that actual physiological changes take place in human beings when they are exposed to certain colors. Colors can stimulate, excite, depress, tranquilize, increase appetite and create a feeling of warmth or coolness for human being.