Harley-Davidson Financial Services provides wholesale and retail financing and insurance programs to Harley-Davidson dealers and customers.  Jeffrey L. Bleustein is chairman of the board and CEO of Harley Davidson Inc..  There are more than 1,300 Harley-Davidson dealerships in 48 countries worldwide.  The company has employed 8,000 people worldwide and the corporate headquarters located in Milwaukee, Wis; East Toy and Tomawauk, Wis; York Pa; and Kansas City, Mo. Other key business operations are located in Chicago, III. ; Franklin, Wis.; Talladega, Ala; Highland Heights, Ohio; Ann Arbor, Mich.; Carson City, Nev.; and Plano, Tex.
Also, they earn from licensing their trademarks for Jackets, T-shirts, and key chains. Moreover, the most significant strength of their brand image 1. Iconic loyal customers that go back generations 2. Innovations in enhancing the motorcycle 3. First ones to come out with a bike that could reach speeds of 60 mph 4.
It continues to be very successful with 600,000 owners and 1,200 chapters worldwide. Economic Indicators Internationally, Harley-Davidson revenue has exceeded $816 million, which accounts for 18% of the net revenue for motorcycles. The Harley-Davidson emblem is an international icon and the sound of V-twin engine is unmistakable. Harley-Davidson is the number one motorcycle manufacturer and is also the number one seller of heavyweight bikes in the U.S. They also sell a line of clothing and accessories as well as make bikes under the Buell nameplate.
Harley - Davidson Inc. Motorcycle Industry INTRODUCTION The purpose of this report is to develop a strategic corporate objective for HarleyDavidson Inc., a publicly traded, employee owned manufacturer of heavyweight motorcycles, recreational and commercial vehicles, military defense items, and small engines, distributing its products to domestic and international markets targeting all men and women of all ages. INDUSTRY AND COMPETITIVE MARKET The industry under study is the motorcycle industry consisting of five major manufacturers: one American (Harley Davidson), and four Japanese (Honda, Yamaha, Kawasaki, Suzuki) and some European companies (mainly BMW of Germany and some other Italian companies). Most companies market their motorcycles and accessories on a worldwide basis, handling international trade through foreign distributors and domestic sales through franchised outlets. Industry sales of motorcycles were shrinking in the early l990s because of the recession and the competition from computers and electronic products decreasing consumers' discretionary income. Sales of accessories and parts make up 36% of total retail sales and is a viable area for producers to explore because people want something to differentiate their bikes.
Owing to the persistent car technology in China due to the high population conditions, the company has had a great impact to the locals mainly due to the production of its most famous product (Besturn). It is due to this cultural affiliation that Besturn has become the most popular vehicle in China with its marketing growing overboard to the neighboring countries and various African markets. Tata Company Tata Group Company is an organization of firms that work together with an aim of facilitating community development in the Indian society.
Mary’s picture graced the cover of Time Magazine’s 100 most influential people in 2014 for her handling of GM’s controversial ignition recall. Diversity General Motors takes a very elaborate approach when it comes to diversity. Like most multi-national companies, GM seeks diversity in their workforce. But they don’t stop there. GM also acknowledges diversity in their consumer-base.
Introduction Harley-Davidson, Inc. (NYSE: HOG, HDI formerly) is one among the top heavyweight motorcycle manufacturers worldwide. It manufactures heavy motorcycles and is US-based (Milwaukee, Wisconsin to be exact). Harley-Davidson is a parent company of a group of companies – inclusive of the Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). The company makes sales of over 750cc class motorcycles made for cruising on highways; it offers over 30 models of motorcycles for touring alongside custom-made Harleys via a network spread across the world comprising over 1,600 dealers across 6 continents. The company’s motorcycles are uniquely designed – their designs along with exhaust notes are distinct.
This was a great jumpstart into what the present day look of Harley Davidson entails to all. Creating a product which would be beneficial to the whole target market of motorcycle enthusiasts is very crucial. Knowing the niche market, and meeting the demand for all is what can entail a successful or non successful company. In implementing, evaluating, and controlling the environment for which you are selling your product and merchandise creates a great way to generate sales.
The mass media advertising implemented by Harley-Davidson is intended to reach as many members of the general public as possible. Generally, this type of advertisement is used because of its depth in effectively reaching people. These ads are intended to target both potential repeat customers as well as first time buyers. Locally, C&S Harley-Davidson uses direct mailings to specifically target previous owners of their motorcycles as well as owners of competing brands.
SITUATION ANALYSIS The motorcycle market over 750cc has been increasing over the last five years. The Harley-Davidson 1996 model year production line, sold though a world wide network of more than 1,000 dealers, includes 20 cruiser, factory custom and touring motorcycles, as well as police motorcycles. Harley-Davidson benefits form having one of the world’s most recognized and respected brand names and our motorcycle model names are among the best known in the industry: The Competition and Market share This chart shows the competition and market share for 1995 in the United States: Current Market Situation Overall Net sales for 1995 of $1.4 billion were $191.6 million, or 16.5%, higher than net sales for 1994. Net income and earnings per share from continuing operations were $111.1 million and $1.48, for 1995 as compared with $96.2 million and $1.26, for 1994. Net income and earnings per share from discontinued operations were $1.4 million and $.02, for 1995 as compared with $8.0 million and $.11, for 1994, which included a $4.6 million, or $.06 per-share, one-time tax benefit related to the legal reorganizat... ... middle of paper ... ...Harley-Davidson dealerships), bringing the year-end total to approximately 150.