globalization of asean firms

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Charoen Pokphand Foods PCL (CPF) company profile Charoen Pokphand Foods PCL background Charoen Pokphand (CP) Public Company Limited is a company which is based in Bangkok Thailand. The company is mainly involved in the productions and manufacturing of various types of food products. CP establishment was started as early as from the year 1921 by two Chinese immigrants Chia Ek Chor and Chia Siew Whooy who opened a small store in the china town in Bangkok. At first, their business was just to export livestock to Hong Kong as well as importing vegetables into Thailand from China. The company continue to grow as the descendants of the two named brothers with the expansion of its business activities, Instead of focusing on vegetables only; they divert their attention to live feed of animals. They would then start to grow farms of animals, and started to market as well as distribute their production and soon rises to gain monopoly power over supplying food products in Thailand, especially chicken and eggs. http://www.cpfworldwide.com/cpd/en/page/about/our_history.aspx Globalization of Charoen Pokphand Foods PCL (CPF) The key to the successes of CP was its vertical integration where they are successful in the expansion of its business in the similar sectors, from processed foods to even having their own chain of restaurants. CP even had gone international as early as in the 70s where it had operated in Indonesia as well as exporting its product to Japan and after expanded to Singapore as well. CP then would become the partners to other established companies such as Honda and Tesco. CP continued its special relation with mainland China enable it to be one of the first foreign establishment in the Shenzhen free trade zone and set... ... middle of paper ... ...tail operators in China. 2) C.P. Pokphand Listed in Hong Kong, CPP is one of the world's largest producers of feed and one of China's leading agricultural companies with factories nationwide. 3) C.P. Fresh Mart A Thai based chain selling frozen foods and finished products, now has over 700 branches.[16] 4) Dayang Motors One of China's leading motorcycle producers, recently signed a joint venture to begin production of cars in Thailand. Its motorcycles are exported to South East Asia, Europe, and Africa. 5) Siam Makro Held through C.P. All, Siam Makro is Thailand's largest cash and carry store. C.P. All purchased Siam Makro for $6.6 billion in 2013. 6) C.P. Land C.P. Land manages several Bangkok properties including C.P. Tower 1 & 2. It is listed through C.P. Land Infrastructure Fund and has a market capitalization of over U.S.$300 million. Conclusion
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