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Recommended: Success of the McDonald's franchise

Define and explain globalisation, then critically evaluate and illustrate the impact globalisation has had on a particular business, the industry it operates in, its country of origin and the country or countries the business has expanded into.

The essay deals with the globalisation of a Fast food chain 'McDonald'. The essay will discuss the background and the history of the globalisation of McDonald, how globalisation impact on McDonald and the industry it operates in, also the country McDonald is originally from and the countries McDonald has expanded into.
Many globalisation issues have affected McDonald in order for McDonald to succeed in the future. There were positive issues that helped McDonald move forward in the industry and the negative issues were slowing McDonald down from succeeding.

Globalisation is 'the process by which it is argued that the world has become more integrated.
Globalisation can be seen as an increase in flows across national boundaries. These not only economic flows of trade and investment in the form of multinational companies and international finance but also the transmission and mixing of cultural influences, migration and increased communication' (Wetherly and Otter, 2011, p467)

Globalisation is 'The process whereby the economies of the world are becoming increasingly integrated'. (Economic and the business environment, Sloman and Jones, 2011, p400)

Globalisation is 'the internationalisation of products and markets'. (Worthington, Britton, and McMillan, 2006, p502)

Globalisation is the process by which the world is becoming increasingly interconnected because of massively increased trade and cultural exchange. Globalisation has increased the production of goods and services. The biggest ...

... middle of paper ...

...y McDonalds could do to help increase sales by McDonalds doing home meal delivery, there are many fast food business that does home meal delivery and trying to compete with each other, this would help McDonald's in many ways for instance, the brand recognition a mass audience and sales.
The threats for McDonalds are the trend of healthy eating. Many people are eating more healthier instead of eating fast food this is because many people are trying to keep fit also not becoming obesity, with this becoming a threat McDonalds is known for their fast food this would encourage customers to go somewhere than McDonalds. Also in the food industry, there are now many local fast food restaurant chains trying to compete with McDonalds, this may appear that McDonalds is facing a huge competition and would have to make sure they keep up to date with customers need and products.

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