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Today I will be writing on Fiske's five unifying themes in social psychology. Fiske argues that there are core social motives that impact human interaction. I will include a brief overview of the definition of the core social motive approach. Second I will include A brief discussion of each of the five core with a brief definition and an example for each. Lastly I will include a more in depth discussion of only one of the social needs and I will include a summary of at least two research articles that investigates this motive. I am starting with a brief overview of Fiske’s social needs model. His model can be very easily remembered by using the acronym BUC(k)ET. This stands for Belonging, Understanding, Controlling, Enhancing Self, and Trusting. The model is intended to and is designed specifically to explain how we will behave in social situations. The core social motive is belonging and is considered the essential core. According to Fiske we must be able to interact with others in order to not just thrive but to survive. She also noted that the motivation to belong drives us to gain acceptance and avoid rejection. The remaining core motives flow from this by facilitating effective functioning in social groups. (Fiske, 2010) Next I will give a definition of each social need. This will include a brief discussion. I will also include an example for each need. I will start off with the social need of belonging. (Fiske, 2010) Belonging is defined as our need for not only stable but strong relationships. The social need of belonging stems from our need to belong to a specific social group. People need strong and stable relationships with other people. This need for belonging to a group and create bonds impacts our health. An examp... ... middle of paper ... ... on information about experiences that they heard from someone else versus first hand experience. The study suggested that there may indeed be a basic human motive to self-enhance their experience. It appears this need will lead consumers to generate more positive word of mouth in order to share information about their own positive consumption experiences. However, they only tend to transmit negative word of mouth in instances where the information was passed on. This leads to evidence that in the case of self-enhancement motives played out in opposite ways in the case of word of mouth. It seems that individuals have a strong desire to share information about good experiences that directly impacted them in order to do the right thing, This appears to have a potential positive impact on the self enhancement motives. (Angelis, Bonezzi, Peluso, Rucker, Costabile, 2012)

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