essay

Name: Hanfeng Zhou

Google:

Google is a cross-functional organization that it maintains though stellar leadership and innovative management techniques. Their cross-function organizational structure is more of a team approach to management and is structured horizontally. According to google, they purposively maintain a small-company feel, believing every employee is a hands-on contributor and everyone is an equally important part of google success. The company corporation structure enables its employees have the freedom to spend 70 percent of their time on current assignments, 20 percent on related projects of their choosing, and 10 percent on new projects in any area they desire. Its open communication brings Google the industry leader status. In addition, Google is a major conglomerate formed with its main corporation focus and its various sub-corporations. In Master Switch, Tim Wu mentions that he believes Google is the current custodian of Master Switch. Since Google is highly specialized and has efficient control of their search engine and a lack of vertical integration corporate structure, Wu believes it brings their greatest strength and vulnerability. As we know, Google’s sole focus is on its powerful search engine. They try to organize the world’s information and make it accessible and useful to every user. Undoubtedly, Google search is Google’s safe “castle” that brings Google main profit and insures the capital for Google’s further investments or other Google product by generating the ads revenue. In article “Meaning of open”, author Rosenberg talks about the “openness” about Google. He explains that Google wants the internet to be open such that it will make the access easier and create a better product easie...

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...any likes the free system. Apple’s close system helps Apple generate enormous amount of profit before, but today as Rosenberg says “open win”. Skimpily because the programmers who want to write an application on the windows or android system does not need the approval from Microsoft or Google. But they need to get the approval from Apple. “Openness” creates much free environment for people’s innovations and help firms improve their products. Meanwhile more and more people are using open system will affect other users to use these systems because it is better and better and more software they can run. Today internets and technology develop much faster year after year, if Apple wants to stay competitive in the market, the better way is to open the system to bring more people in, offering better products to the customers. It is the time for Apple to be “open” again.