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Recommended: home depot industry analysis and strategy

Since there is already an actual Home Depot SWOT analysis (SWOT) online, my task includes the examination of the many differences along with compiling what has been found online on many different sources such as the Home Depot Facebook page, Google Reviews. Looking at the previous SWOT analyses from the company and the outlook of the company that consumers post in online reviews are important. Instead of rewriting what has already been written I will look at all these and provide a new list of what the consensus is on the strengths, weaknesses, opportunities and threats to Home Depot.
Home Depot SWOT: Strengths

Whilst looking for information on Home Depot, the Home Depot SWOT analysis came up, with that the company saw as their own issues. In the Home Depot SWOT analysis they state that their strengths are: patents, strong brand name or reputation among customers, high quality products and services, new unique products and services, location of company, marketing and advertising strategies, cost advantage (low costs), good customer service, and well-trained staff. However, looking at the reviews and comments on the Home Depot Facebook page it can be noted that the customer service all around the country lacks. Consumers complain of not being able to return items, even when an associate messed the item up. The companies locations are easy to reach with there being multiple stores within a location compared to one Lowes store however the stores are rather bland and associates can be hard to find. Also associates tend to not know much about the products they sell. Many of the products Home Depot sells are of a high quality, and they carry the same warranties as Lowes – if the item breaks return it to the store.
Home Depot SWOT: W...

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...er friendly so they have people who want to work there, that are happy working there and ultimately happy customer. Home Depot has many weakness, many strengths, many opportunities and threats, however under their new leadership they are changing for the better bringing in new consumers who where loyal to Lowes or Ace with cheaper products, more knowledgeable and friendlier staff and even kid’s classes in a bid to reach out to younger consumers.

Works Cited

Wikipedia.org. Home Depot Retrieved from: http://en.wikipedia.org/wiki/Home_depot#The_Home_Depot_today
Home Depot SWOT. Retrieved from: www.homedepot.com/hdus/en_US/DTCCOM/HomePage/PRO/Pro_Business/Docs/SWOT-Analysis.pdf
Home Depot Facebook Page: Consumer comments. Retrieved from: https://www.facebook.com/homedepot
Measured up: Consumer complaints Retrieved from: http://home-depot-reviews.measuredup.com/15

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