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Recommended: Marketing and gender

No McDonalds Did Not Do A Good Job With Its Spiderman Toys “For girls”, is a blog written by Emily Asher-Perrin. It presents ideas about targeting advertising to appeal to different sexes and the stereotyping of society’s expectations on girls being unfair. Through the use of persuasive devices such as colloquial language, rhetorical questions, italics and repetition, the audience is positioned to respond in an accepting way, agreeing with the ideas Asher-Perrin raises throughout the text.

Mc. Donald’s has recently launched a toy line, with girls and boys Spiderman toys, acknowledging that girls also like boy heroes. The advertising of these toys to target a specific sex is evident as the girl’s toys are all pink and purple, typical colors which are meant to draw in girls. “Why are all the toys for girls pink and purple?” The use of a rhetorical question manipulates the audience to respond by making them re-think about what it is being asked, and either to agree with the obvious answer, or disagree with something that clearly should be agreed upon. In the boys toy section, you see i...

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