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It started in 1948 with two brothers, Richard and Maurice McDonald. They opened a hamburger joint with a simple menu of hamburgers, french fries, soft drinks, shakes, and apple pie. This was a self-service business and the brothers made sure it was fast and efficient by planning and making the kitchen like an assembly line. McDonald’s trademark look is something that almost all people recognize and this came from the design that the two brothers went with in 1952. Getting good feedback and noticeability with the colors red and white and the 25-foot arched yellow sheet-metal, they decided to stick with that. Later that year, they started to reach out and expand their fast-food business by opening another restaurant in Arizona. In 1954, Ray Kroc, a seller in fast food machines, believed that McDonalds' recipe was a way in to achieving success and he proposed the brothers franchise their restaurants in other states and the brothers were doubtful. Ray suggested taking the accountability for starting the new franchises elsewhere. With rights to set up McDonald's restaurants, he set up his first franchisee outside of Chicago and slowly expanded into other states. By 1959 there were 68 new McDonald restaurants, bringing the total to 102 locations. The development in the use of automobile contributed greatly to McDonald's achievement. Success only continued due to the company's clever marketing skills and being able to meet the customer’s demand. In 1961 Kroc paid the McDonald brothers $2.7 million to make the restaurant business his own and sought to make McDonald the number one fast-food chain. McDonald's huge growth continued with Americans always on-the-go and fast service became a priority. McDonald Corporation made its way ...

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"McDonald's Corp (MCD) Quote| Reuters.com." Reuters. Thomson Reuters, n.d. Web. 10 Apr. 2014. .
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"Stock Split :: AboutMcDonalds.com." Stock Split :: AboutMcDonalds.com. N.p., n.d. Web. 10 Apr. 2014. .

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