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Summary on sustainable fashion
Factors affecting the emergence of sustainable fashion industry
Factors affecting the emergence of sustainable fashion industry
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The purpose of this research project was to determine whether consumers would consider purchasing Eco-friendly clothing if the conventional clothing they currently purchased had a noticeable negative effect on the environment. In this study I presented a 12 question survey to 20 consumers, the questions help determine what factors affect the purchase of Eco-Friendly clothing and how knowledgeable consumers are on the subject of Eco-Friendly clothing. This project also contains examples the effect of purchasing eco-friendly clothing has on the environment.
Eco Fashion is the production of clothing and other goods in a way which isn’t harmful to the environment or people. This is done by using materials that have either been grown without the use of pesticides or recycling old clothing.
The main aim of this report is to find out if consumers would continue to purchase conventional clothing if there was a noticeable negative effect on the on the environment, and if not what are the reasons for this.
This research project helps to identify why consumers choose to purchase conventional ...
Abstract Patagonia's mission statement is, to use business to inspire and implement solutions to environmental crisis? Patagonia is a clothing company that focus is on selling environmentally safe outdoor apparel. This papers focus is on the history of Patagonia their environmental marketing strategies and their competition. There has also been some outside research done to see what the public perception of Patagonia is. Introduction Patagonia's History In 1957 a young climber named Yvon Chouinard could not find pitons (a form of climbing protection) that he liked.
The demand changes from country to country and from society to society. There are different demands in clothes for people living in Atlanta as compared to people living in New Jersey. The people living in Atlanta demands for woolen clothes during the winter season owing to the extreme weather conditions whereas; the people of Florida always demand for the lighter clothes. (Pires, Stanton & Ostenfeld, 2006)
First, the health of all individuals is an essential component of society in order to maintain a healthy functioning nation. With this in mind, lululemons athletica addresses this importance by building customer loyalty with in-store yoga classes to encourage its shoppers to maintain their body through physical exercises, let that be yogi, cardiac, or both. The company hires local fitness instructors to provide the guests the opportunity to learn about yoga and become participant of these in-store classes provided by the company at its expense. Consequently, instead of marketing and advertising, Lulu establishes customer loyalty through positive store experiences. Since the company is based on retailing athletic wear, it successful demonstrated that with positive store experience and high quality products in sum are essential principles for the organization to gain sustainable competitive advantage over other athletic stores. Besides advocating a healthier lifestyle, environmental concerns and the attempt to become an ecologically-friendly organization are also included in lululemon athletica’s mission in achieving social responsibility. To illustrate, Lulu introduced the line of organic-fibre clothing called OQOQO while also maintaining low price. This is important, consider the fact that organic material are friendlier to the environment and healthier to human beings; consequently, the corporation produces the least pollution. Equally important, Lulu launched The Charitable Giving program in which the guest of company have the choice to decide which local charities they would like to contribute. In addition to this, the company is also committed to non-profit organizations to prevention of Cancer, such as the Centre for
To conclude, we need to understand the connection between the consumer behavior and ethical fashion; and accordingly, two-way awareness needs to be generated i.e. the consumers should be made aware of their environmental and social responsibility and the manufacturers should be apprised of the value creation through ethical fashion. Dissuading consumers from fast fashion may be difficult, but it’s not impossible and can be achieved by making them realize of their individualistic identity and aligning their fashion sense with their environmental sense.
When I was in middle school, my school host an event called "Environmental Protection Clothes: Do It Yourself Competition. " I was extremely keen on the topic, so I participated in the occasion twice. The rule was simple that the clothes must be designed by yourself and the materials utilized must be some environmentally friendly material or the clothes you would never wear it later on. At the very beginning, I believed that I cannot find any useful materials in the home. When I searched the internet to find designed clothes from former students, this is the first time I knew there are so many elements that always ignored and do not see useful in my life.
Fashion is everything to society and the media. The fashion industry has transformed into a necessity in the life of people. Everyone wants to look good, feel fabulous and feel as if we belong with everyone else. The envy and desire to wear certain things and look a certain way all come, from wearing the latest fashion handbags, accessories, dresses, shoes, and the list goes on. But, when is considering fashion into an individual’s life going too far to the extreme? Many do not consider the whereabouts of fashion materials and how the environment is affected by the mere existence of certain garments. Some may believe these objects grow on trees. But that is clearly not the case. Even though it would be nice. The fashion industry as a whole, has been notorious from green issues caused by their lack of sensitivity to the environment, conspicuous and unnecessary consumption of materials, encouraging an “throw-away” society and image issues that support women and young adults to look a certain way to feel “beautiful.” This is an issue that has increased over the past decades. Not just women, but men also feel the uncontrollable need to do whatever it takes to look like the celebrities they see on television and on the runways. The thought that the materials to make those desired items may have caused the life of animals or the destruction of mother nature does not come into mind. Countless people are concerned about conserving planet Earth and keeping it healthy. The fashion world has been targeted for many corruptions.
The environmental impact of making textiles and clothing is damaging to natural resources and is unsustainable. Buying a cotton shirt seems like a good choice to most consumers because its material is produced from a plant. What people don’t know is that cotton is the world’s dirtiest crop due to the heavy use of insecticides and pesticides. “Cotton covers 2.5% of the world's cultivated land yet uses 16% of the world's insecticides, more than any other single major crop” (Organic Trade Association, 2011). In addition to the ground pollution from crop production, coal burning factories and textile mills leach chemicals into the air and water. As Leonard (2007) discusses, the factories being built overseas not only pollute their water, land, and air but pollution also ends up coming back in water and wind currents. Water is contaminated with countless toxic chemicals and used in excess to grow and produce textiles for clothing production. A great example of this abundant waste is that one t-shirt requires 2,700 litres of water to produce. Fast fashion is damaging the environment on a global scale and that is just the beginning of this flawed system.
As environmental concerns become more of an issue for consumers, they will be more aware of the impact that a company has on themselves and the environment and therefore be more conscious of who they support with their dollar.
The strengths of the book come from its’ accessibility. The book is easy to follow and provides readers with a great deal of information about the production of mass-manufactured clothing. As well as brings awareness to its’ many issues which we inadvertently take part in when we purchase such products. The book is well written and thoroughly researched but does have its’ share of weaknesses.
Sustainable development has materialised as a framework in addressing economic, environmental and social issues (Macagno, 2013). Primark have themselves adapted to this framework, through working in an ethical and fair way to put issues right and develop sustainable practices. Such practices include; providing consumers’ with ethically sourced garments, through their third party suppliers (Primark, 2016d). They work closely with their suppliers to provide assurance that their products are ethically produced and are subject to independent audits to ensure their ethical approach is well managed (Primark,
Sustainable manufacturing requires the green fashion knowledge from consumers to make it work. Green fashion knowledge is, “Environmental attitude models or consumers’ perception and beliefs on green products”. (Cervellon & Wernerfelt, 2012, p. 178) This is crucial because it raises awareness for consumer for the environment and hence promote the importance of green and sustainable textile manufacturing. But consumers often get the wrong idea and clarity of the true meaning behind it, “Consumers seem to doubt the existence of sustainable production processes, especially in the fashion industry where manufacturing is often outsourced to emerging countries” (Cervellon & Wernerfelt, 2012, p.178) Consumers often believed that sustainable manufacturing is only practiced by a minimal amount of manufacturers, so the concern for sustainable fashion is often neglected. On the other hand, the image of green fashion is often related to dull and not in style, so the majority of people will prefer fast fashion that is trendy, up to date and cheap. To promote the benefits of green fashion, it will take time to educate consumers and transfer knowledge to them. In a study performed by Marie-Ce ́cile Cervellon and Anne-Sophie
Sustainable design seeks to reduce negative impacts on the environment, the health and comfort of building occupants, thereby improving building performance. The basic objects of sustainability are to reduce consumption of non-renewable resources, minimal waste, and create healthy, productive environments (“Sustainable Design”). Focusing primarily on the sustainable design principles, there are five, including: low-impact materials, energy efficiency, quality and durability, design for reuse and recycling, and renewability. As sustainability appears to become the necessary trend in architecture, the question concerning the cost versus outcome of “going green” really an investment or a waste of time and money comes to mind. With our research provided below, we believe the expenses may truly be with the investment in the end.
It is certain that people are getting more used to wasting products that are still reliable to use and, especially in fashion, not that many people are aware of the concept of sustainability. Although concept of recycling paper, plastic and glass has now spread a cross the states, people still doesn’t know how to recycle or reuse their clothing. “65 pounds of clothing and textiles a year are improperly discarded and only an eight of that goes to charities for reuse [1].” This indicates how unaware people are when it comes to taking care of their garments. Or rather, the way in which fast fashion industry promotes the value of cloth is very low, and it is because the fashion industry wants people to get rid of their clothing as soon as possible in order to sell their new colle...
This article is about the overall impacts of fast fashion. The particular section referenced discusses possible solutions and alternatives to fast fashion. It talks about how it is possible to produce environmentally friendly clothing through the use of organic cotton, bamboo, hemp, and other fiber crops that require less pesticides, water, and other inputs. It goes on to share how certain brands are beginning to implement the model of sustainable clothing. The point of this article is to introduce readers to the topic of fast fashion, give background, and show readers what they
Sustainable fashion offers various benefits to both the consumer and the entire environment. For instance, it is noted that the entire process of sustainable fashion is worthy for the globe. In most cases, the fashion industry leaves behind a huge environmental imprint ranging from the pesticides in growing cotton to the landfill impact of clothes that wear out and the energy needed to manufacture every piece. Therefore, deciding on organic fibers or sustainable fabrics made from bamboo can also reduce the quantity of carbon emitted and chemicals brought into people`s lives. This shows how sustainable fashion if embraced can bring benefits to the consumer, the producer, and to the environment, which is very vital for future generations. Selecting clothes that contain the label “fair trade act,” during purchase emphasizes on sustainability in numerous ways. The first thing is that, it guarantees that the product was produced under safe working conditions. Further, it signifies that the person who produced it earned a fair wage since it is sweatshop free (Hethorn 123). The act of purchasing clothes considered as “fair trade” confirms that individuals and places mean more than the organization`s fundamental reason for its