eHarmony.com is a subscription-based, relationship-building service that provides a unique solution for serious single men and women seeking fulfilling, long-term relationships. It is the only service, on- or offline, that utilizes empirical research, clinical study and a patent-pending predictive technology to effectively match singles. (www.netplusmarketing.com) The company’s focus is matching people together who eventually want to be married or at least have a long-term, committed relationship. Their company’s founder, Dr. Neil Clark Warren, is an older, distinguished gentleman, whose focus is to put people together, and keep them together. eHarmony’s member count is at about five and a half million, with more than 9000 marriages that they can confirm. Their clients tend to be college-educated, many with some secondary education. From a psychographic standpoint these are people who are looking for a long-term relationship; to find the love of their lives; and somebody with whom they can get married. It caters to people who want to be matched on deep dimensions of compatibility. As a result of more than 35 years of experience in counseling married couples, Dr. Neil Clark Warren determined that there were 29 key drivers or dimensions of long-term relationship-success like character, values, intellect, and emotional make-up. The company has designed a compatibility quiz to determine these areas and match people accordingly. The ‘29 Dimensions of Compatibility,’ are lumped into four major categories -- Character & Constitution; Personality; Emotional Makeup & Skills; and Family & Values. The company has even patented the concept, known as the Compatibility Matching System™. (www.eHarmony.com)
Their spokesman is Dr. Warren himself, and he appears in all of their TV spots, is the voice in their radio ads, and appears in print advertisements as well. He is the unifying message for the company. It is his model, and he explains it well. He keeps the terms simple and straightforward – targeting those single adults who are looking for committed relationships. In the TV ads, Dr. Warren speaks first and tells a bit about the service eHarmony offers. The shot then breaks to focus on actual couples who have had success using eHarmony. The radio ads feature Dr. Warren’s voice, and go along the same lines as the TV ads – it is his calm and mature voice, extolling the virtues of his company and how the compatibility test will help you find your soul-mate. The print ads, running in USAToday are prominent quarter-page ads featuring eHarmony’s simple message – if you’re looking for deep, long-lasting, committed love, this is the place for you.
Marcel Breuer, born in the early 1900’s in Hungary, was one of the first and youngest students to learn under the Bauhaus style, taught by Walter Gropius. Breuer started his career designing furniture, using tubular, or “handle bar like”, steel (Dodd, Mead, and Company 32). One of the most popular of these furniture designs was his Club Chair B3designed in 1922. In the 1930’s, Breuer moved to the United States to teach and practice architecture. In the 1950’s, he received the Medal of Honor from the New York Chapter of the American Institute of Architects (AIA). Between 1960 and 1980, Breuer was honored with several honorary doctoral degrees from several universities around the world. After retiring in 1976 due to poor health, Breuer was awarded several other awards, and his work was displayed in exhibitions around the world. Breuer died on July 2nd, 1981, at the age of 79 (Marcel Breuer Associates 6).
Founded by Walter Gropius in 1919, the Bauhaus was a German art school that initiated the combination of art and crafts innovatively to produce goods for everyday use, which influenced and shaped modern life. The Bauhaus value is still effective today since we can still see the impact of the Bauhaus. For example, contemporary furniture are mostly minimalist, which is one of the values from the Bauhaus. This essay will discuss the failure of the Bauhaus in achieving its mass-produce ideal through examining three Bauhaus production, the Wassily Chair, the chess set and Model No. MT49 tea infuser. Through the aspects of artistry and utility, the Bauhaus pursued to generate reasonably priced mass-production by taking the forms and materials into
...erfect atmosphere to convey speed, efficiency, and technology of the time. This open floor plan not only functions as an efficient visual element but also incorporates the idea of communal work. Customers, store leaders, associates, tech gurus etc. are all free to wander and work together without office walls or boundaries to separate them. The change in the use of light began during the Bauhaus era when lampshades which used to block light and create harsh separations were replaced with broad flood lights evenly spaced to create equal lighting throughout. The use of pure white walls and metal trim also make direct reference to the Bauhaus ideals. Likewise there is an egalitarian principle evoked in the designs. Built to human scale and made clearly for use by people rather than large monumental or overly scaled buildings that often promote power and authority.
eHarmony’s business strategy is focused on serving individuals who are seeking serious, long-term relationships that will result in
The "glass ceiling" has held women back from certain positions and opportunities in the workplace. Women are stereotyped as part-time, lower-grade workers with limited opportunities for training and advancement because of this "glass ceiling". How have women managed their careers when confronted by this glass ceiling? It has been difficult; American women have struggled for their role in society since 1848. Women’s roles have changed significantly throughout the past centuries because of their willingness and persistence. Women have contributed to the change pace of their role in the workplace by showing motivation and perseverance.
Love has been around since the beginning of time and for as long as romantic relationships have been around; people have tried various ways of meeting one another. The mid-1990s marked the start of online dating and since then has evolved into a much more common method of dating. Online dating is typically taken advantage of in one of two ways. Some people prefer to create their own profile and rely on themselves to choose their mate choice, while others allow the online dating services to create matches between the online subscribers. In a recent study conducted by Pew Research Center they found that one in ten American’s are using an online dating site to help them locate a spouse or a long term partner (Smith 1). Due to the advances in technology in recent years, online dating has developed into a resource that has become culturally accepted and has advanced in many ways, but with that comes mate choice, safety concerns, and the outlook on online dating.
When thinking back on my past experiences in the dating scene, it’s crazy to see how much things have changed over the years. About ten years ago, I would have never thought that online dating would have grown to be as popular as it is today. It was considered a risky and almost taboo thing to do in the beginning. Now it seems that online dating services are just about everywhere. From the bigger dating services providers, such as E-Harmony and Zoosk, to the smaller services such as online personal classifieds, social media, and phone apps, it’s easier than ever to find and meet people who are interested in dating. I have dated online myself, even in the beginning stages of the online dating scene, and have had both good and bad experiences.
The Bauhaus was a school in Weimer, Germany. It was founded in 1919 by a German architect named Walter Gropius. The goal behind the Bauhaus was to bring the arts together into a new age of modern art or, as Gropius described, “Architects, sculptors, painters, we must all get back to craft” (Borteh). Gropius expressed this idea in the Proclamation of the Bauhaus, a document by Gropius that stated the Bauhaus was a “utopian craft guild” that combined architecture, sculpture, and painting (Wilson). This idea attracted many highly experienced staff members.
In the 19th century, Creativity and manufacturing started drifting apart, and as a result the Bauhaus aimed to unite them one more time, bringing back to design for everyday life. The school had for initiative to resuscitate every single aspect of art that started to fade away; everything that contributes to the beauty of art and gives it its
Owen emphasises that the massacres caused by war do lead to crippling physical damage. In ‘DEDE’, he conveys this by the use of simile paired with alliteration “Bent double, like old beggars under sacks, Knock-kneed, coughing like hags”. These two lines, to begin ‘DEDE’ sets the mood of the poem, giving the audience a bitter greeting and asserts their fatigue. The comparison the men to beggars emphasises their ageing prematurely and that they have a lack of control over their life. Owen forcefully highlights how these men are going to war young but dying old due to the ageing of this war
The Bauhaus was a school for art, design and architecture founded in Weimar, Germany with a core objective “to reimagine the material world to reflect the unity of all the arts.” Before the Bauhaus was established, fine arts were seen to hold a higher esteem than craftsmanship The Bauhaus intended to change this feeling about the arts. The Bauhaus wanted to create products that were simple in design which as a result could be easily mass produced. Of all the principles taught at the Bauhaus, form follows function summed up the schools main philosophy. Architecture and design should reflect the new period in history, and adapt to the era of the machine was one founding principal of the Bauhaus school. Students began with a preliminary course that taught the basic Bauhaus theory and then were allowed to enter into specialized workshops. Throughout the years, it moved to Dessau and then Berlin and ending with the closure by Nazi soldiers. As a result of its existence, the Bauhaus had a major impact on art, design, and architecture trends throughout the rest of the century.
Online dating is not a recent phenomenon. Ever since the internet became widespread, it has improved and expanded the scope of human communication and this lead to the ability to selectively connect to people near and far for specific purposes. Online Dating, and it’s outlets, have become an arguably effective tool in finding viable partners for romantic relationships. The activity is so widespread that, in 2015 according to Rosette Pambakian, each day, there were at least 1.5 billion ratings on Tinder alone, which resulted in more than 22 million matches worldwide in the span of 24 hours (Loresco, 2015). Considering the nature
Based on a research of Online Dating & Relationships, Smith and Duggan stated that the ways of finding partners have been changed with the times. In the past, people used matchmaking, arranged marriages and printed personal ads. With the rapid technology advancement, there are alternative methods - online dating sites and smart phone dating apps. To compare with the people who date traditionally, people who date online are active to choose their dream man or woman by browsing the others profiles (9).
Dating nowadays has evolved into something similar to a math equation. Technology has changed society and culture so much in the 21st century that something which did not seem normal probably 30 years ago seems mundane now: meeting people via computer. In order to find the most compatible person, suddenly people are not able to find “the one” and need the help of a computer to tell them who their personality matches with, causing many people to not develop proper social skills along with confidence. People have different relationship goals which they wish to achieve, be it through either traditional or online dating. Although traditional and online dating have many similarities, at the same time they are very different when it comes to the
In recent years, online dating has become very popular with 1-in-5 Americans aged 25-34 years old using one or more of the many popular dating sites and apps, such as match.com, OkCupid, and PlentyOfFish. With the stigma of online dating gone, it’s turned out to be a great way to date, have fun, and potentially fall in love.