eBay’s Globalization Strategy
eBay was founded by Pierre Omidyar and Jeff Skoll in May 1996. Their
headquarters were in San Jose, California in the midst of the dot-com
era. The company idea initially began as “Auction Web, which Omidyar
launched in September 1995. The idea was to develop an open market
place that was available for all members of the community to discuss,
compare, and trade computer items as well as collectibles. The idea
took off, reaching thousands of registered users in just a few years.
By January 1997, AuctionWeb could not handle the large load of page
views – bandwidth. Omidyar solved this problem by writing the code
for a new system: ebay (Echo Bay Technologies). In September 1997,
AuctionWeb was shut down and the eBay platform was opened. The ebay
company vision: “To create the world’s largest global trading
community and to help people trade practically anything on earth.”
eBay had 2.4 M visitors in 8/98, quadrupling in size to 8.4 M visitors
in 4/01. Listings on their site began at 500 in 1998 and grew to just
under 5 M in 2001. What started out as an auction site for computer
and collectible items matured to include toys, pottery, automobiles,
furniture, to movies, etc. Omidyar and Skoll achieved their, “trade
anything” goal much sooner than expected.
In 1998, eBay went public. Given the sufficient number of funds
received from the IPO, eBay launched strategic initiatives aimed at
six specific objectives.
1) Grow the eBay community and strengthen the brand (attract and
maintain vitality)
2) Broaden the company’s trading platform by growing existing product
categories, promoting new product categories, and offering services
for specific regions
3) Fost...
... middle of paper ...
...ever, the
2004 estimates are more closely aligned with 2003 Actuals. This
suggests that population growth was not as high as expected.
Therefore, our projections took that into consideration and usage
expectations were decreased. [7]
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[1] Strategic Management Concepts and Cases, Thompson and Strickland,
12th Edition, P. C-263
[2] Strategic Marketing Problems, Kerin and Peterson, 10th Edition, P.
97
[3] Strategic Marketing Problems, Kerin and Peterson, 10th Edition, P.
89
[4] Strategic Marketing Problems, Kerin and Peterson, 10th Edition, P.
96
[5] Strategic Marketing Problems, Kerin and Peterson, 10th Edition, P.
103
[6] Strategic Marketing Problems, Kerin and Peterson, 10th Edition, P.
101
[7] Population Reference Bureau, http://www.prb.org/
Slaughterhouse-Five, by Kurt Vonnegut Jr., is the tale of a World War II soldier, Billy Pilgrim. His wartime experiences and their effects lead him to the ultimate conclusion that war is unexplainable. To portray this effectively, Vonnegut presents the story in two dimensions: historical and science-fiction. The irrationality of war is emphasized in each dimension by contrasts in its comic and tragic elements. The historical seriousness of the Battle of the Bulge and the bombing of Dresden are contrasted by many ironies and dark humor; the fantastical, science-fiction-type place of Tralfamadore is, in truth, an outlet for Vonnegut to show his incredibly serious fatalistic views. The surprising variations of the seriousness and light-heartedness allow Vonnegut to show effectively that war is absurd.
Slaughterhouse-Five is one-sided and totally subjective. Vonnegut explicitly states in the first chapter that he is writing an anti-war novel. The historical context of when Slaughterhouse-Five was published is just as significant as the time period the novel is set in. Vonnegut published his famous anti-war novel during the Vietnam war, in 1969. The Vietnam war split Americans, many protested vehemently against the war, which they thought was completely unwarranted and unnecessarily
WHEN: They were founded in 1949, but the Hermens actually started the company in 1897
The advancement and continued developments of third-party assisted reproductive medical practices has allowed many prospective parents, regardless of their marital status, age, or sexual orientation, to have a new opportunity for genetically or biologically connected children. With these developments come a number of rather complex ethical issues and ongoing discussions regarding assisted reproduction within our society today. These issues include the use of reproductive drugs, gestational services such as surrogacy as well as the rights of those seeking these drugs and services and the responsibilities of the professionals who offer and practice these services.
Health behavior used to be classically defined as any activity undertaken by a person believing him/herself to be healthy for the purpose of preventing disease or detecting it at an asymptomatic stage (Kasl and Cobb, 2014). A more modern and appropriate definition would be to refer to any behaviour that influences the health of the person, whether it be health promoting or health damaging. As the GP has already outlined to the couple, the IVF process with hormone treatment is associated with behaviours such as weight gain, cigarette smoking and alcohol consumption. IVF is a stressful and enduring process, and women often partake in behaviours that are advised against as part of the coping mechanism. It must be clearly stated that it is not solely a person’s individual (cognitive, biological) experiences that determine a particular health behaviour. It is the interplay of numerous other factors that ultimately influences a particular health behaviour; these include social, cultural and environmental influences. All these stimuli interact and result in a set of beliefs that provides the basis for why individuals act the way they do.
There are a great number of issues to deliberate when one considers IVF – many of these being questions of ethics, legality and psychosocial issues. We studied the case of Yvonne and Matthew, a couple who struggled to conceive for 5 years and subsequently sought to undergo IVF treatment. After two unsuccessful rounds of treatment, the couple split. Yvonne intends to continue IVF with the remaining frozen embryos. Matthew, however, does not agree and is considering his legal options on the matter. The various facets of this case are discussed below.
I choose to challenge myself by taking honors and AP classes. I can overcome obstacles that stand in my way and persevere through tough problems. I participate in school through my involvement in Student Council as an Executive Treasurer, Key Club as an active member, Varsity Tennis, Science Club, Band as Section Leader and National Honor Society. As well as in school, I help out in my community, whether it’s at my church, as a volunteer at the Bitterroot Public Library, or helping to preserve the Daly Mansion. If I am awarded this scholarship, I will use it towards college tuition and I will work hard to pursue my career as an
In his novel, Slaughterhouse-Five, Kurt Vonnegut dips his words in satire and sprinkles them with hidden themes that can only be understood if one takes the necessary steps to seek them out. Upon dissecting these themes, I have come to find Vonnegut’s novel as one that unveils the mediocre reality of how society acts and thinks and offers suggestions on how the it should actually be. Such themes are also found in other pieces of literature, that when compared, evoke a better understanding of Slaughterhouse-Five. Such works of literature are Kurt Vonnegut’s satirical address to a graduating class at Bennington College in 1970, Rudyard Kipling’s poem “If,” and Lawrence Ferlinghetti’s “The World Is a Beautiful Place.” These writer’s ideas lie
According to Patrick W. Corrigan and Amy C. Watson, researchers at the University of Chicago Center for Psychiatric Rehabilitation and Chicago Consortium, there are three components of stigma. The first component of stigma is stereotypes, which are collective thoughts and beliefs about a particular group that another social group all generally agrees upon. However, just because someone knows about a stereotype does not mean that they believe that the stereotype is true. An example of a stereotype that is applied to those with a mental disorder is those with a mental disorder are dangerous. The second component of mental illness stigma is prejudice. Whereas just because someone has knowledge about a stereotype doesn’t automatically mean that they believe it to be valid, someone who is prejudice would support the stereotypes and also have some sort of negative response or reaction due to them believing them endorsing the stereotype. For example, someone who was prejudice could believe that people who are mentally ill are in fact dangerous and which could then in turn provoke a negative emotional reaction such as fear. The third and final component of stigma is discrimination, which is the
Apple Inc. is located in Cupertino, California and was established in 1976. Apple Inc. designs, manufactures and markets mobile and media devices, personal computers and portable digital music players. They also sell a variety of related software, services, and networking solutions. As of this writing, Apple Inc. is the first United States Company to reach a market valuation of over seven hundred billion dollars (Higgins 2015).
Infertility is a difficult diagnosis for any woman or couple to hear, and unfortunately the medicalization of infertility has hindered more women than it has helped. In order to better understand a woman’s decision to seek treatment, it is important to examine the concept of medialization in women’s health, to see it the presentation of infertility as a disease plays a role in the decision to seek treatment. Medicalization is defined as the process of taking of a human condition, not previously considered pathological and redefining it as a medical disorder that requires treatment (Maturo, 2012). Medicalization of women’s reproductive health is not a new phenomenon; premenstrual syndrome and menopause have also been labeled as conditions that
Non-mentally ill individuals tend to attribute negative characteristics such as psychiatric symptoms (talking aloud to oneself), a lack of social skills and an abnormal exterior to all individuals with a mental illness (Corrigan, 2004). The generalisability of these faulty beliefs, attributes and behaviours of those who are able to be categorised in a minority group, are known as stereotypes (Corrigan and Kleinlein, 2005; Major and O’Brien, 2005), which is what initially fuels societal stigma. The most common stereotypes associated with mentally ill individuals include dangerousness, blameworthiness and incompetence (Jones et al., 1984; Rabiner, Wells, Struening and Schmeidler, 1983). The negative beliefs generated from stereotyping often leads to prejudices about those with a mental illness. Prejudices are very judgmental and often negative opinions or attitudes towards a particular minority group with common examples being fear, authoritarianism and benevolence (Brockington, Hall and Levings, 1993). The act of prejudice can lead to discrimination, which causes an individual to perform potentially harmful actions against a minority group, based on the negative attitudes developed during the prejudicial stage. As a result of stereotyping and prejudice, the labelling theory destroys those with a mental illness and acts as a direct barrier to treatment. The labelling theory occurs when members of the social minority group are thought of in a negative manner and are ‘labelled’ with negative adjectives (Scheff, 1984). The labelling theory is as serious as containing the
Receiving this scholarship will be a blessing. If there is anything stopping me from attending college, it would be the fact that I can’t afford to pay tuition. My father, being my only financial support, barely makes enough for the financial needs in our house. College is expensive and my only hope would be to receive as much financial aid as I can
Marketers focus on desires and wants of individuals, groups and societies. They focus on individual demand, market demand and the trend in society. In marketing concept, market is not only a physical place but it is also a non-physical place. Joshi et al. (2005) points out that international marketing is firm-level marketing practices across the border which involves market identification and targeting, entry mode strategies, marketing mix, and making the right decisions to compete in international markets. Multinational marketing is a complex form of global marketing that engages a company in marketing operations in various countries. Globalisation has progressed significantly in the past decade, due to modern communication, transportation and improved legal infrastructure as well as the political choice to consciously open markets to international trade and finance. Various companies have been successful in global marketing such as Bosideng, which is a Chinese company which creates men's clothing and down wear.
29 Nov. 2010. http://find.galegroup.com/gtx/infomark.do?&contentSet=IAC-