disney

The Walt Disney Company, more commonly known as Disney, is an American media corporation based in Burbank, California (The Walt Disney Company, 2012). The company was founded in 1923, by brothers Walt and Roy Disney and quickly established itself as a pillar in American society as a trailblazer in the animation industry (The Walt Disney Company, 2012). Today, the Walt Disney Company is one of the largest media conglomerates in the world and continues to serve as a leader in the entertainment industry, both in animation and live-action film production.

Since it’s founding in 1923, The Walt Disney Company has continued to provide a one of a kind entertainment experience to its consumers, however the Company has grown considerably since its establishment. Presently the Walt Disney Company is comprised of various affiliate companies and subsidiaries that are organized into four segments of business; media networks, parks and resorts, studio entertainment, and consumer products (The Walt Disney Company, 2012). Moreover, the Company has expanded its existing operations to include additional divisions with focuses on theatre, radio, music, publishing and online media (The Walt Disney Company, 2012).

Although the Company has experienced tremendous growth over the years, the Walt Disney Company is best known for the animation products of its film studios, Walt Disney Feature Animation, and today is one of the largest and best-known studios in Hollywood. The studio is recognized as an innovator and pioneer in animation and has developed many of the techniques that have become standard practices of traditional animation (The Walt Disney Company, 2014).

Walt Disney Feature Animation began in 1934 with the production of Snow White and th...

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...geting a staffing took place. The release of Disney’s first film under the new environment, Lilo and Stitch cost seventy million less than 1999 hit film Tarzan. Staff was cut tremendously in all film sectors and corners that were imperceptible to viewers were cut. In addition, Disney was able to generate income through very low budget films such as the Tiger Movie, which cost only 15 million but made $45 million in box office receipts.

It was not until 2003, when Disney finally set up its own computer generated department that it realized the need to staff training on new technology. With morale down and increased tension in retaining staff education, all production slowed. Throughout this time Disney began to work with partner Pixar. From 1998 to 2004 Pixar contributed over #3.5 billion to Disney’s studio revenues, and more than $1.2 billion in operating income.