Education
Radboud University, Nijmegen, NL, MSc Business and Administration, Marketing. (September 2012 - January 2014)
• Intensive course which has covered all the relevant subjects for a marketing manager. Thesis, experimental study: “Sustainability: is it a valid asset or a liability? Investigation on consumer’s evaluation of sustainable product.” Despite of my bachelor which has been entirely focused on theoretical notions, this master has balanced my knowledge with strong practical skills (work groups and weekly personal assignments). This has given me the perfect mix between theory and practice in order to affront my professional career.
Parthenope University, Napoli, Italy Bachelor Business and Administration, Management (November 2008 – July 2011)
Basic concepts of economic and accounting: micro/macroeconomics, mathematics, statistics, finance, accounting, marketing, strategy. Thesis: “Competitive advantage: advertising’s relevance for an industrial company”. During this period I have created with a friend a study group of 6 people in which we helped other colleagues in creating a study plan for each exam. The way to approach the study and my strong willingness to reach my goal has brought me to conclude my bachelor degree program semester in advance.
University Federico II, Napoli, ITALY, Mathematical physical sciences, PHYSICS. (September 2007 – October 2008)
• My first academic choice has been Physics. I have not terminated the study program, however, during this year I have developed strong problem solving skills and increased my analytical capabilities enormously.
Liceo Classico Scientifico “G. Carducci”, Nola, Italy (September 2002 – July 2007)
During this 5 years period I have developed a deep interest for ...
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...the ability to understand cross-cultural differences and to deal with people who have different cultural backgrounds.
- In my leisure time I enjoy cooking for me and my beloved, trying new recipes and new teastes. Otherwise, I like to read/watch autobiographical books/movies. I am deeply interested in the life of the people has written the history. Actually, I have to admit that I enjoy any type of documentaries that can increase my knowledge. I love travelling around the world, however what really makes me curious is how people live their life differently from me.
- I like team sports; I enjoy playing football with friends, and when I was a teenager, I have played in a club for several seasons. I have been also coach of the team of my high school for two years. I am a big fan of a football team; I try to follow it despite the commitments of the day to day life.
Cultural intelligence is the capability that could give insights on how to cope with multi-cultural situations and how to engage properly in intercultural interactions. It is the individual’s ability to interact effectively in culturally diverse situations (Brislin, Worthley & Macnab, 2006). We could consider the cultural intelligence as constantly improving concept; something we can develop over time and it is not only changes through experience, but also through knowledge as well, which includes communication with other
...g an understanding of suitable communication and how they get that information across to others as well.
...elopment of diverse understanding through my life. I found that The further you explore and understand your own culture, you will be better prepared to face counseling issues in other cultures while avoiding possible pitfalls like bias.
Each game, my passion grew. Each team, new memories and lifelong friends were made. Sports sometimes make me feel disappointment and at loss; but it taught me to be resilient to a lot of things, like how to thrive under pressure and come out on top. Being the team captain of my high school’s football and lacrosse team showed me how having a big responsibility to bring a group together to work as one is compared to many situations in life. Currently playing varsity football, varsity lacrosse, and track I take great pride in the activities I do. Staying on top of my academics, being duel enrolled at Indian River State College, working three nights a week, and two different sport practices after school each day shaped my character to having a hard work
I am a firm believer that anything can be achieved with hard work and determination. I am passionate, open minded, optimistic and have an agreeable personality. Being a sportsman and organizing and participating in many other activities during my medical school, I have acquired the qualities which make me a good team player who also can lead his team to realize their full potential.
At the start of this module, I had no idea what to expect. When I heard the term “Marketing”, only one thing came to my mind: presentations. When I used to be in school, I remembered vaguely that my presentation skills weren’t exactly even close to Suze Orman, who is considered to be America’s most motivational speaker. In fact, they were so bad, I wasn’t sure of doing this course in the beginning. But then it wasn’t like I had a choice. I had opted for BA Hons. Business Management and the course came along with a module named Marketing.
to approach each case with respect for its unique circumstances. My ability to understand and empathize with
In addition, research for this project enabled me to identify five essential elements for acquiring cross cultural competency which I will use as guidelines in conflict resolution in my future occupation:
Kotler, J., & Keller, K. (2012). A framework for marketing management. Essex: Pearson Education Ltd.
...al to have an open mind to be able to gain insight toward learning new information and to gain new perspectives toward the other culture. Every group of people or country has their own issues that can impact its cultural beliefs, values, and attitudes. If a person has not had to face oppression, understanding how to relate to another person can be challenging. A person’s positions will impact his or her interests toward resolving issues. The expectations about others will affect everyday relationships. We all make mistakes, but minimizing conclusions and stereotypes will help to gain the trust of the other person.
Before stating my career goals, I would like to mention my motivation in choosing accounting as my career path, the origin of which is elaborated in essay three. As a rigorous and responsible girl with strong rule consciousness, I will commit to providing more accurate and timely accounting information, in order to optimize the business management and help the public understand the operating condition better, thus defending social justice and contributing to well-being.
Personally the reason why I have chosen to study Marketing Management is because marketing is a diverse field to work in which involves in group activities, what I love about this course is it gives you opportunities as a student to join in with the group that you are satisfied and can relate with. As student of Marketing Management I love being given responsibilities such as doing researches etc... Sometimes you got to handle
strengths; as well as ability to be mindful self-observers; knowing all aspects of our personality
The ability to manage emotion and can let their feeling distinguish by reasoning, problem solving, decision-making and interpersonal skills (Mayer & Salovey, 1997).
Kotler, P., & Keller, K. (2012). A Framework for Marketing Management (Fifth ed.). Harlow: Pearson Education Limited.