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Chapter One: Introduction A stakeholder is an individual that can by any possible means influence or even be influenced by the activities of the firm to achieve its business goals (Laura, 2012). Every firm has an obligation to respect the rights of its stakeholders and hence is responsible for their conduct to others. The stakeholders also have a duty to respect the firms operations hence their relationship is more of a two way thing. Stakeholders to a business may include consumers, shareholders, staff, suppliers, government, and community among others. The influence of stakeholders to a business is the cardinal push behind their operation. Firms strive to be able to achieve stakeholder interests to able to operate in a safe and accepted environment. Corporate social responsibility abbreviated as (CSR) is defined as the company’s initiatives showing its responsibility to its stakeholders. These initiatives can be on the environment, customers, staff, community, shareholders and the general public (Velasquez, 2012). Many researchers supporting this assertion argue that the firms end up making long-term gains to themselves by encouraging this perspective. However, critics argue that the embracing of these aspects causes destruction on the business objectives of the firm. A journal by Mc Williams and Siegel (2000) tried to compare the relationship between the social responsibilities of a firm in relation to its financial performance. Their conclusion was that, in the case where the model is properly specified CSR has a positive impact on the firm’s financial performance. The business establishes correlations with its stakeholders with varied motives. Shareholders as key stakeholders in a business aim at maximizing returns on investm... ... middle of paper ... ...e owners of the real estate’s which they leased or rented to the business),Regulatory authorities( government agencies that set rules that guide the business environment), Suppliers (distributers of items of sale to the business stores) and Staff who contribute labour and expertise to the business The study shall focus on how firms implement social responsibility initiatives with the stakeholder’s interest at hand. The researcher shall discuss the possible stakeholders to the selected firm. He shall also analyse the firms CSR initiatives with respect to the outlined stakeholders. The study shall then evaluate the effectiveness of the program in the selected firm. Corporate social responsibility aspects shall be analysed in regard to the social aspects, economic environment and environmental aspects of sustainable management famously called the triple bottom-line.

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