content analysis

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Content analysis can relate as far back as the 1930’s. ‘Media content analysis is the deconstruction of pieces of media with tendency towards either quantitative or qualitative research methods’(Bryant, 2014) .The Payne Fund USA (1930) conducted some early studies of the influence of films on children and used content analysis as a methodology for their research. However, they found that the methodology was flawed and the results that came back were not supported by the evidence. This methodology was mainly used in the industry to examine gender representations in the media and to try and examine whether there is bias used in the media industry. Although Content Analysis was seen as an unreliable methodology, there were strength when using it in research. When it comes to ethical issues it does not have any because there are no involvement with people’s lives as it just uses previous materials. It is also an equal way of analysing data from past or current events meaning that it doesn’t just depend on memory. It is also a useful way of analysing data because it is an easy way of analysing a larger number of data as you could compare it to real life events.
This original content analysis will be focusing on the Floods in the UK (24 January 2014 – 7 February 2014) . The newspaper that I have chosen to take the articles from is the London Times. The reason I chose this newspaper is because I have never really read or referenced from it before and so I thought it would be good for me to use for my research. There was also a large amount of articles on this subject and so I thought this would give me more variation to research.
The methodology for the content analysis will be to make sure that from this I can justify the importance and...

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...erhards and Mike S. Schäfer called ‘Is the internet a better public sphere? Comparing old and new media in the US and Germany’, it showed that old media outlets such as radio and newspapers have a more balanced structure when it comes to opinions and comments, whereas the public sphere on the internet can be a lot more radical and partial. “ In countries such as Germany and the USA, freedom of the press and freedom of opinion are widely guaranteed. Therefore, print media communication is relatively open and balanced (even though Habermas and other critics do refer to German and other western media as power-regulated)”. (Is the internet a better public sphere? Comparing old and new media in the US and Germany, 2014). The articles that I have found do represent this in a few of them, but the most of them are showing negatively as the opinions In them aren’t balanced.

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