Facebook Page: Communication Objective #1
Objective: To use a Facebook page entitled, “Are You Addicted?” to reach teens that are concerned about their use-abuse-of drugs or alcohol and bring awareness to a potential substance abuse problem. The goal is for teens be able to self evaluate whether they have a drug addiction problem by taking a 7-question quiz (APA 7 Questions test)). At the bottom of the quiz we will have links for 24-hour hotline number.
• To help teens be aware that substance abuse includes, cocaine, heroin, prescription abuse, alcohol, tobacco, steroids, marijuana and other drugs.
• To help teens realize they have a substance abuse addiction by taking free drug and alcohol abuse-screening test.
o Use a call to action: Need to know if you have a drug addiction?
o Instant action: Know in less than 60 seconds!
o “LIKE” this page if you’ve ever known someone who has a drug or alcohol problem
Goal: Target teens in the United States age 13-19
Measure: Get 100 completed quizzes in 90 days
Get 100 “LIKES” in 90 days
Although it is unrealistic that every teen that takes the test and realizes that have a substance abuse problem will seek help, it is likely to engage and create awareness on a part of the teen. This will establish contemplation of our target audience.
Strategy of Facebook Ad: Utilize our webpage title to create an ad with the same headline, “Are You Addicted?” The purpose of our ad is to boost our posts and increases “likes”, comments, shares, photo views and most importantly, results in completion of APA Addiction questionnaires. Page Post Promotion will depend on the effectively targeting our audience. The goal is to target teens between the ages of 13-19 who use ...
... middle of paper ...
...ent dedicated to health education. Their social media toolkit recommends partnering with other organizations to distribute social media content thru websites, Facebook and YouTube channels. We have partnered with local YMCA’s, community centers and coalitions, and religious centers to disseminate our social media s on informational flyers and brochures to teen member. In garnering attention to our Facebook Page and YouTube video we hope to solicit user-generated content, encouraging users to share their stories about addiction and their recovery. Partnering with our local groups we can drive online conversations towards identifying possible substance abusers and aid in getting them help. The social media channels we use along with our partners could be of mutual benefit driving communication between organizations in supporting community effort to reduce addiction.
Every day the United States has seen a massive amount of substance use amongst the nation’s adolescent population. The National Institute for Drug Abuse (2012) defined substance abuse as “any illicit use of a substance as drug abuse; this includes the nonmedical use of prescription drugs” and substance addiction as “a chronic, relapsing disease characterized by compulsive drug seeking and use despite harmful consequences as well as neurochemical and molecular changes in the brain” (n.p.). Doweiko (2012) stated that when discussing substance use amongst teens, those terms are actually often used interchangeably. He went on to include the figures from the 2009 survey conducted by the Substance Abuse and Mental Health Services Administration (SAMHSA) which detailed the rates of adolescent abuse and addiction. The agency reported 9.3% of teens surveyed are currently abusing some type of substance (SAMHSA, 2009 as cited in Doweiko, 2012). Breaking down the statistics further, Johnson, O’Mally, Bachman, and Schulenberg (2009) stated that a...
Runaway’s teens often encounter problems with drugs such having an addiction. An addiction is a chronic brain disease that causes a person to find drugs in unwanted places, despite how harmful they are to them (Addiction p.4).Taking drugs at any age can lead to addiction, research shows that in earlier stages a person using drugs is more likely to be more seriously
The use of alcohol by adolescents is widely viewed as disobedience in American society. Although, alcohol use is technically illegal until the age of twenty-one (in 19 states the consumption of alcohol in not specifically illegal for people under the age of twenty-one), there is still an excessive use of dinking in teenagers today. Since alcohol is associated with all three leading causes of death among teens, it can also have less life-altering consequences such as a drop in academic performances and a decline of friend and family relationships. Also, mental disorders like anxiety, depression and behavioral issues as in loss of temper, an argumentative personality, being easily angered, and blaming others for mistakes. Alcohol is the most commonly abused drug in teenagers and society contributes to abuse by linking drinking to sophistication and good times. (“Alcohol Abuse and Youth” 1)
However, for those who did not get the privilege to experience a good environment growing up due to drug addicted parents and guardians should not lose hope. Such is also the case of adolescents who were introduced to drug abuse and feel hopeless in life. Programs such as the Adolescents Substance Use Disorders Services Program, aim to ensure hope and quality life for every broken child and adolescent. If left unattended and ignored, this children could end up on the wrong side of the law hence spend their adult life behind bars or far must worse remain unproductive all through their lives. It would be hazardous to ignore these children hence the urge to ensure all government officials in every state and the world at large to participate in a program that would not only increase the number of healthy adolescents but also the number of reliable adults in future. Drug addiction and abuse are cases that have brought down the economy of many countries all over the world due to unproductive adults who are deep into the act hence the need for it to be
Drug use and abuse has become a common situation with today’s citizens. Drugs are more easily accessible today than they ever were in the past. The drug trend is frightening to say the least. From the legal substances, such as alcohol and tobacco, to the illegal substances, such as marijuana and cocaine, there has been an increase in their use amongst all ages of people. It seems that the ages of the users are getting younger as time goes by. Because of this trend there are more people addicted to substances and who need treatment. There are many treatment programs out there where people can go to get help with their addictions. Programs range from alcohol treatment to substance abuse treatments and detoxification processes. Unfortunately,
“The behavior, drug abuse prevention experts say, is notably different from the use of drugs like marijuana or cocaine…The goal for many young adults is not to get high but to feel better - less depressed, less stressed out, more focused, better rested. It is just that the easiest route to that end often seems to be medication for which they do not have a prescription” (Harmon 2005, p.1) According to the Partners...
Roget, Nancy A., and Gary L. Fisher. Encyclopedia Of Substance Abuse Prevention, Treatment, & Recovery. Los Angeles: SAGE, 2009. eBook Collection (EBSCOhost). Web. 30 Oct. 2013.
Beschner, George and Alfred S. Friedman. Teen Drug Use. Lexington, Massachusetts: D.C. Health and Company, 1986.
A drug is a substance that modifies one or more of the body’s functions when it is consumed. Therefore, many common foods qualify as drugs. According to this definition, some of our most cherished beverages such as tea, coffee, and cola are drugs. However this paper focuses on drugs that are abused by teenagers. Surveys show that cocaine, marijuana, heroin, and inhalants are the most commonly used drugs among teenagers age thirteen through eighteen. One of the most startling findings from recent data is the degree to which to which teenagers are now involved in drug use. This drug abuse problem has gotten worse. Perhaps our society must hit “rock bottom” before changes can occur.
The alarming statistics of children that are living with an addicted parent within the United States today has become problematic and challenging to transform. According to Tower (2013) 12% of children that are eighteen or younger live with at least on parent that has an addiction to drugs or alcohol (p. 88). This is not a fixed statistic due to the fact that not all child welfare agencies keep statistical information on parents that abuse substances. Also, some drug treatment programs do not inquire on whether the substance abuser has children (Child Welfare Information Gateway, 2009).
Most people do not understand how a person become addicted to drugs. We tend to assume that is more an individual problem rather than a social problem. However, teen substance abuse is indeed a social problem considered a priority for the USA department of public health due to 9 out of 10 Americans with addictions started using drugs before the age 18 (CASA Columbia University). Similarly, 1 in 4 Americans with addictions started using the substance during their teenage years, which show a significant different with 1 in 25 Americans with addiction who started using at 21 or older (CASA, 2011).
It has been discovered that most people who struggle with drug addiction began experimenting with drugs in their teens. Teenage drug abuse is one of the largest problems in society today and the problem grows and larger every year. Drugs are a pervasive force in our culture today. To expect kids not to be influenced by the culture of their time is as unrealistic as believing in the tooth fairy (Bauman 140). Teens may feel pressured by their friends to try drugs, they may have easy access to drugs, they may use drugs to rebel against their family or society, or they may take an illegal drug because they are curious about it or the pleasure that it gives them.
National Center on Addiction and Substance Abuse at Columbia University (CASA). (2001, February). National Survey of American Attitudes on Substance Abuse VI: Teens. Retrieved from CASA Ending Addiction Changes Everything: http://www.casacolumbia.org/addiction-research/reports/national-survey-american-attitudes-substance-abuse-teens-2001
Another way to help teens avert from using alcohol is to make sure that teens are educated in the dangers and consequences of t...
The use and abuse of alcohol and other drugs during adolescence and early adulthood remains a serious health problem in the United States. Among the drug classes, alcohol is the most frequently used substance by adolescents and that is followed by marijuana and tobacco. The consequences of alcohol and drug abuse are critical on both a personal and social level. For the developing young adult drug and alcohol abuse threatens motivation, hinders the cognitive processes, increases the risk of accidental injury or death, and contributes to debilitating mood disorders. In addition, it contributes to educational failure, juvenile crime, increase in mental health services, and high cost in health care. Oftentimes, there are underlying mental health issues that are undiagnosed or existing conditions that are medicated which can invariably lead to an increase in adolescent alcohol and substance use disorder.