To conclude, the mass media is at complete fault of the representation that many individuals have of women. They have been seen as over-sexed individuals who are made to do housework and raise children. There are very few magazine ads that represent women in the workplace or as independent individuals. These stereotypes are even though somewhere changing but it’s almost impossible to completely demolish all the stereotypes related to women.
Most media forms are similar in the portrayal of women (for example, television, magazines, and newspapers), however; the advertising industry takes the stereotype of women to the edge and are branded as being the worst mediums in the portrayal of women. Stereotypes are conventional, oversimplified conceptions, opinions or images. Stereotypes exist as they are of cognitive importance to humans. It may be argued therefore, the process of stereotyping is a necessity, so we can make sense of the world and our environment. They allow people to do less searching when looking for evaluations of peop... ... middle of paper ... ...ents, and Audience Reactions.
“Feminist” has a negative connotation nowadays; we often times here people call feminists “feminazis,” “man haters,” or even just a “bitch.” Many people think that “feminism is anti- male” (Hooks). Many female celebrities stay hush about the issues surrounding females every day, but Lena Dunham is not one of them. Stemming from a family of artists, Lena became a writer, actress, producer, and director and was put in the spotlight. Instead of keeping hush about the world and Hollywood’s issues pertaining to the mistreatment of not only women, but those of different genders and other oppressed people as well. Lena Dunham shows her bold character and feminist visions by using her pedestal to speak out on social and political issues.
Mass media is especially harmful toward women because it constructs negative perceptions of women and reinforces a set of cultural norms for them to fit in society. This paper will address its focus on women and how the tools used by media shaped images of women, how they are represented and how their identity is perceived in society. Media influences their audiences in many ways, one of which is done through advertising. People prefer to believe that they are not being affected by advertisements however “advertising’s influence is quick, it’s cumulative, and for the most part, it’s subconscious” (Killing Us Softly). Advertisements are everywhere, found on televisions, buses, on the sides of buildings, on the Internet and in the magazines we read.
The movement claims to hold much of its credit to the media (7). Douglas writes, “The news media, TV shows, and ads nurtured this worm burrowing through the apple of sisterhood, personifying and dramatizing female competition wherever possible, erasing or simply refusing to represent the power of female friendship, cooperation, and love…whereas many in the women’s movement sought to highlight sisterhood and dismiss differences among women, the mainstream media became obsessed with those differences, emphasizing all the little things that kept women divided and apart” (225). The mass media was knowingly trying to separate any type of achievements the feminists had by turning it against them and advertising it in ways that made it seem wrong.
The media uses this to persuade people and one thing it does is objectify women. The media causes people to make misinformed decisions about women and further reinforce negative stereotypes that women are portrayed as adhering to. Women are misrepresented in every field of wor... ... middle of paper ... ...ging and making aware the discrimination of women, then women in future generations will have no say. We need strong-willed women in every aspect of leadership and to protest the sexism the media creates. We’ve come a long way since the awareness to sexism in the 1960s but to get America back on track and end sexism we need women to stand up for themselves.
Social media, television and newspapers portray women in stereotypical ways and third wave feminist are against the viewpoints of the portrayals. They work on self-respect, self-control, and the mental and physical aspect of what it is to be a woman. Third wave feminists are modern and their viewpoints differ from first wave feminists in a plethora of ways. Today, third wave feminist face more internal problems because of the advancement of socialization sites, advertisements and television. Stereotypes of women have increased because of the widespread social media, news, television and advertisements.
Jehmu Green said, "Sexism against women in the media has become normalized and accepted in a way that they would not be if the comments were racist. It dramatically affects women candidates," stating that sexism remarks have been allowed even though it affects women candidates greatly. Sexist comments can be easily dismissed, but instead they take on a unnecessary amount of weight. Anne Kornblut states, "If the current talk radio and cable TV culture is a true window on our national psyche, we are one bunch of sick piggies, folks," expressing her disgust of how regularly women candidates are attacked with sexist remarks. The time is now to change the way America views female government officials so that the land of freedom can truly be free and begin to prosper once more.
Thus, the media today does abuse the power of stereotyping in order to gain a favorable reputation. Everything they present in the ad, from symbolism to the lifestyle of the characters, race, age and gender, has an effect on strengthening the stereotype. In this case, women are perceived as emotionally drained, weak and incapable, although now a days that characterization is trying to be broken because women are much more than that and can actually get to achieve greater things.
Women in Roles on Television The quality of American television has become a national disgrace. Young women in America who are displeased with their appearance more likely then not can trace those feelings directly back to images from the mass media on television. The unrealistic representations of women that the mass media bombards young women with indicates that the television has become a source for a distorted understanding of gender roles among adolescent women. These images warp young women’s views of their own gender identity. The mass media on television should in an attempt to provide more positive gender identities for adolescent women depict women on television in more realistic ways, should stop reinforcing negative stereotypes of women, and stop portraying women as sex objects in advertising.