colours and memory

Memory is the expression given to the structures and processes involved in the storage and recovery of information. Memory is important to everyone’s lives. With no memory of the past people cannot function in the present or even think about the future. They would not be capable to think about what they did yesterday, what they have done today or even prepare to do tomorrow. It is involved in dealing out enormous amounts of information. Memory can be affected by many stimuli. It can be anything from auditory to visual or even speed. This assignment looks at how colour memory is affected by the speed of a presentation during an experiment.

Colour & memory

Colours are used throughout the world and seen in everyday life. Colours help resemble objects and can even give you an idea about an individual’s emotions. Colour groups and colour significances are often talked about in concurrence with a range of psychological reactions to colour including affect, preference and cognitive judgements (O'Conner, 2010). Responses to colour may vary depending on age, culture, gender and preference. Little children have different favourites than big children or adults, women appear to vary from men according to a few studies but not much according to previous and of course one human being, whoever he or she may be, differs from another individual in the same group in the studies done by Clarkson, Davies and Vickerstaff (1950) and also by Norman and Scott (1952). Adults can store between 5 and 9 entries in their short-term memory. Miller (1956) had an idea he called the magic number 7. He said short-term memory capacity was 7 plus or minus 2 because there is only a certain amount of slots in which the entries can be stored. He never specified the ca...

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