If a soda reaches a higher level of uniqueness it can receive more popularity from its consumers as they will need to return to that specific soda to experience that unique flavor as it cannot be found anywhere else. This makes it important that a good soda becomes unique, so the soda can keep the consumer coming back wanting more. Coca-Cola strives in that aspect with its one of a kind taste that inspired a huge following. Coca-Cola has a dark, and rich sugary taste with hints of spices that dance around in the back of the mouth of the consumer. These flavors all come together in Coke to create an experience that every consumer recognizes as unique as it overwhelms the senses in a manner that is blissful for anyone who takes a sip from it.
Now Who wouldn’t want to experience something as astonishing as that? Coca-Cola is using the appeal of happiness to further appeal to viewers. Happiness is something everyone wants, needs and depends on to make it through their day. Coca-Cola acknowledges this and uses this in their advantage. The company is clearly using the desire of happiness to draw in viewers to buy their product.
You with coca cola, coca cola with feelings… taste the feeling..” are purposefully larger than the rest in order to establish the theme of the advertisement. These are the words that relate directly to the main image of the advertisement and make an indirect suggestion to the viewers. The subtle message is, “Music, fun, food and free time, nothing is free without Coca Cola.” The second main element is the visual elements that pair with the textual elements. The images of the young people dancing, playing around, and drinking coke shows that by drinking coke you too can have fun and be
Although Coca Cola is promoted through three different styles of advertising they however contain many similarities between them. All the adverts are targeted/ aimed at the younger generation.... ... middle of paper ... ... is sung gas an American accent which attracts, appeals to people more as it is a change from their own accents. Overall in conclusion I feel that Coca Cola's success throughout the world is mainly due to it's advertising campaign as it is the advertises that portray that by buying Coca Cola it will not only get rid of your thirst but will be giving you the confidence, energy, and a perfect lifestyle you want. It also implies that not only will you be buying Coke but you will be buying the 'American Dream'. Advertisement is one of the main reasons that Coco Cola has been so successful as the adverts allow people to identify the product easily.
The overall the lighting changes in the commercial changes the mood in the beginning from melancholy to very joyful. If a person is using a pathos argument they will also try and build an emotional connection towards their audience. Coca Cola uses that through its music. The lyrics in the song says “show me love” which is pathos in one phrase. Coca knows that if you can sympathize with your audience and potentially make them feel better in some way then people will buy their product more.
The attractiveness of PEPSI brand is conditioned by exceptional design and colors of the logotype. 3. The smell of PEPSI drink has strong influence while selecting the drink among another soft drinks. 4. The sound of the drink evokes positive consumer emotions when they consume PEPSI.
The main point in both ads is to make the audience feel good and excited about purchasing, either Pepsi or Coca Cola. If both ads used more use of logos, this could help the product look more efficient, and make the consumer feel even better about purchasing whichever. Both Pepsi and Coca Cola companies assume the audience like the exciting feeling they get when seeing or watching the advertisement.
However when the next stage of the test is carried out, in which they are un-blindfolded and brand labels are visible, they unknowingly switch their preference to Coca-Cola – simply due to brand recognition and loyalty. It could well be that people feel more personally connected to Coca-Cola because of the way it’s branded and this ultimately results in consumer devotion to the brand. Their strong fan following is greatly reflected by the company’s strong social media presence; over two million followers on Twitter and just under 76 million likes on Facebook at the time of checking. Abi Essay Conclusion In conclusion, Coca-Cola has made effective use of its marketing mix over the past 128 years it has been in existence. Through clear classification of product, pricing, place and promotion strategies.
The mere fact that commercials like this are successful indicates that they influence people's identity in society. That is a pretty deep and somewhat abstract statement to make about a commercial with a one sentence plot: "Guy gets girl because guy drinks a really cool beer." However, the statement is true and can easily be supported. Advertising today plays an unusual role in society in that it both reflects and effects our identities. That 30 second spot told me that I want to be just like those cooler-than-cool-Bud-Light-drinkin' guys.
The reference to the “trip down a dirt road in a beat up old jalopy” is a pastime that is enjoyed by the younger adults of that generation. It is unlikely that a mother or grandmother would be in a jalopy, but it is likely that your family could be enjoying “your team winning” with a coke in hand. These generalized memories are what broaden the target audience that the Coca-Cola Company is trying to reach. The language in thi... ... middle of paper ... ...at they are letting their product speak for itself. The creators of this advertisement use this technique to portray Coke as one of the inherently good things in America, and good things don’t require advertisements to be appreciated or wanted.