2. An explanation must be given in order to appropriately understand the elements used in each commercial. The first advert chosen to analyse was 5 seeds Cider, an alcoholic cider that is made from apples. The commercial displays two girls with edited male faces, riding their bike to deliver the cider. Coca-Cola was the second commercial selected which is a popular soft drink. We are shown youth aged people playing in a bottle shaped wind machine while drinking Coca-Cola.
3. One of the key focuses of promoting certain products is to show the potential target audience how to solve their problem. These businesses appeal to issues that majority of people have in relation to their product, for example; the thought that all ciders are sweet. Once discovering the problem people have, they create a product that is supposedly guaranteed to solve this. Both commercials demonstrate that their particular product will solve their issue. The 5 seeds Cider advertisement includes copious examples of how their new cider is ‘not as sweet as you think’ which is stated as the slogan of the product. The Coca-Cola commercial on the other hand is showing how happy you can be if you drink their product. Stating that only their product will achieve the desired solution. Consequently, creating an emotional connection between the buyer and the product’s effect. For example the Coca-Cola commercial creates an idea in the consumers mind that once buying and drinking their product, only then will they be happy and having fun. The intention of forming emotional connections between consumers and a product is created to fulfil the company’s main purpose of generating a higher revenue. All commercials are created with a similar intention, though all displayed d...
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...ommercial by having an upbeat children’s song, sung by a man with an extremely deep voice. This is another example of the commercial displaying the slogan ‘not as sweet as you think’. Similarly, the Coca-Cola advertisement highlights the use of lyrics as relevance to the intention of the commercial. This is show through the song ‘Open Happiness’, a happy and light tune begins as the teenagers begin playing on the coke bottle wind machine. With lyrics such as open up some happiness today, the song symbolises that the contents of their drink is happiness. Both commercials use light upbeat music that is relevant to their intended audience and product details in order to appeal to the consumer and create an emotional connection between themselves and the product. This results in achieving the purpose of increased revenue from the additional language technique of music.
Nowadays, commercial is becoming a major part of mass media. It does not only try to inform people about the availability and attractiveness of industrial good productions but also contribute to build an awareness of resources and alternatives for customer in daily life. There are thousands of commercials, so to attract customer, advertisers use various kinds on their commercial to make people aware of the firm's products, services or brands. Though they use various kinds on the commercial, the main goal of advertising tries to convince customer to buy their products, or do what they want. An excellent commercial will create a deep impression on their customers, or who want to become their customers by using three classical appeals: pathos, ethos and logos.
Most advertisements as the ones I mentioned above use at least two or more appeals to persuade their intended audience to buy the product donate money, go see a movie, go to a restaurant, or switch brands. The use of logos seems to be the most effective way to promote something, by giving the facts and logical reasoning people are more likely to want what is being offered. Commercials have a short amount of time to engage the audience in their product. The use of rhetorical appeal helps to keep the audience’s attention to the details of the commercial and to make them think about what is being shown or heard. The presentation of the commercial needs to leave a memory with the audience to make them want to learn more about the product or try it
In every advertisement, there are emotional appeals that address the emotional vulnerabilities of the audience. This discussion shall focus on these emotional appeals applied in this ad by PowerAde. This discussion shall try to explicate the emotional appeals utilized in this commercial namely: the need for attention, the need for prominence and the need to achieve.
Advertisement is defined as a public notice, a paid announcement which is meant to attract an audience who interprets themselves with the ad. The human mind is so attractive to new things that it makes it harder for these big companies to come up with new idea to catch our attention. It’s a huge cycle that leads us to an uncontrolled opinion and gives the power to decide for us to the advertisement companies. “Peyton Manning-Gatorade Commercial” is a great way to bait young viewers’ attention into not only buying the product of Gatorade but also making them more notable to watch football.
All in all, we watched the advertisement and we reduced the rhetorical strategies to be effective with respect to the sponsorship of the obvious disputes made inside both advertisements. As a women who does not drink soda or crush, we expected to find the notification most convincing develop totally in light of the methodology used without before slant toward taste. The notification that we saw to be the most inducing and effective toward our age, sexual introduction, and general establishment, was the Sunny juice promotion. We spent most by far of our youth with my people who were of the clear assembling of individuals, and being essentially raised by them, and we acquired the same mentality. We see both and identify with the trademark figures
...he psychological effect this presentation calls upon with the audience centers around making the individual feel better or happy, as stated with the claim of sharing the M&M’s. This ties into the subconscious need the product is claiming to satisfy, because it would be reasonable to assume that everyone wants joy and happiness and it just so happens that the company has the object that will give the customer these feelings. Another desire being played upon can be seen directly in the treat, sugar. From a young age many are given sweets like candy and acquire a taste or wanting for more and it would be because the human body needs sugar as a component to run. However, to much sugar or of the wrong kind can yield different results than those that expected. As stated in the ad, it is about finding a balance between things that will benefit individuals in the long run.
Postman states, advertisements were created to “appeal to understanding, and not to passion” (60). It is also stated that producers would make the assumption “that potential buyers were illiterate, rational, and analytical.”(58) Though Neil Postman makes it apparent that advertisers are not always truthful about what they say. Advertisers also tried to appeal to the masses by coming up with catchy slogans to lure people in.
There is a reason why people are always happy in the world of commercials. By associating positive feelings with the product, the a...
These are all commonplace characteristics of most advertisements which manipulate and persuade the public through print, radio, and television campaigns most of us encounter daily that all attempt to persuade us to buy a product just a few popular examples include Nike, Adidas, Calvin Klein, Old Navy, JC-Penny, Etc...
In this generation businesses use commercial to persuade different types of audiences to buy their product or to persuade them to help a certain caused. If you analyze commercial you can see how certain things play a major role in the success of a commercial. The ad I decide to analyze as an example is the commercial snickers used during the Super Bowl in 2010;”Betty White”-Snickers. This commercials starts off with guys playing a game of football with an elderly women know as Betty White. As Betty White tries to play football she is tackled to the ground. Her teammates refer to her as Mike when they come up to her to ask why she has been “playing like Betty White all day”. This helps inform the audience that Betty White is not actually playing but instead represent another teammate. As the guys keep arguing Mikes girlfriend calls her over and tells her to eat a snicker. Betty White takes the first bite and then suddenly a man appears in her place ready to finish the game. At the end of the commercial the statement "You're not you when you're hungry" is shown followed by the Snickers bar logo. What this commercial is trying to show is that hunger changes a person, and satisfying this hunger can change you back to your normal self. They use different types
The speaker of this ad is the Coke Company. Occasion is the 1950’s. The audience is everyone in the 1950’s especially women in children. The purpose of the ad is to inform people about Coke and to persuade them to buy it. Coca Cola, created by John S. Pemberton in 1886, is the subject. A persuasive tone is used to entice the audience.
n today's world it`s practically normal to see every kind of ad, and they are everywhere! In the article “Advertising's Fifteen Basic Appeals” By author and professor Jib Fowles. Who claims that advertisers give “form” to people’s deep-lying desires, and picturing state of being that individuals yearn for…” stated by Professor Fowls. I will describe the fifteen apples that advertisers use when trying to sway to the public to buy their product. These apples are the following… sex, affiliation, nurture, guidance, aggress, achieve, dominate, dominate, prominence, attention, autonomy, escape, feeling safe,aesthetic sensation, curiosity, and Physiological needs. By observing some magazines which are frequently bought, I will examine three full page advertisements to to see what of the fifteen appeals are working in each ad to convey that desire.
Advertisements are pieces of art or literary work that are meant to make the viewer or reader associate to the activity or product represented on the advertisement. According to Kurtz and Dave (2010), in so doing, they aim at either increasing the demand of the product, to inform the consumer of the existence, or to differentiate that product from other existing one in the market. Therefore, the advertiser’s aim should at all times try as much as possible to stay relevant and to the point.
Creating a creative advertisement that stands out from the crowd is essential for any company’s growth. A common communication strategy is for companies to break through competitive clutter in order to shape consumers attitude and intentions. A creative ad is able to catch the attention of onlookers with the added wow factor. Interest in an ad is influenced by surprise, information and benefits. Comforts fabric softener ad (See appendix 1), is a great example of this as the ad displays a perfect visual for their product with an added touch of humor to draw potential customers attention to the ad. Their ad clearly conveys the message of their product without the need of a
Coca-Cola is a well-known and cherished brand name. When people think of this name, memories tend to overflow in their heads. Why? Because, not only does Coke taste great and refresh your own personal memories, it also fills you with memories of the Coca-Cola like "Always Coca-Cola", the antics of the Coke polar bears, and all of the different ads that have represented Coke over the years. Just about every ad you see, as a consumer, will have tons of hidden meanings. Coca-Cola may not always intend to present the same hidden meanings, but will always intend for their audience to see a commercial and hopefully crave a Coke product. I found a Diet Coke ad that really caught my eye in the August issue of Southern Living, a magazine for women. The ad, titled High School Reunion, pictured four Coke bottles in a diagonal line. The first bottle, a new unopened Diet Coke bottle, is pictured at the top left-hand corner of the page. The next two Diet Coke bottles are supposedly being consumed. At the bottom right hand corner of the ad page you see the bottle is empty. This reveals the conversation of a young woman contemplating the plans for her high school reunion. Over all Coca-Cola is believed to put these claims, supports, and warrants in their ads to make their product more appealing to the consumer.