case study 2

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Recommended: social media as a tool of advertising

Strategies & Tactics Strategies The strategies that are recommended will enhance the marketing, social media opportunities, as well as the two way communication between Blendtec and Its target audience. The key strategies will include: • Social media campaign to enhance two way communication with the audience • Nationwide taste testing campaign • Partnerships to have a greater connection and access with audience • Blending challenge to incorporate the use of the Blender • Product placement to get name recognition out. Tactics 1. Host a Social Media Engagement: • Host a social media recipe contest on YouTube and Face Book o Participants can show case their favorite recipes using a high performance blender o Ideas can be posted on the Blendtec website or a separate website can be created for the campaign. • Create a fun and relatable hash tag to be used throughout the campaign o Examples of Hash tags could be:  #healthyliving  #blendinginstyle  #blendteclife • Hold a vote for the best recipe made with a blender. o Will be judged by 5 guest judges who will choose the top 3 recipes ...

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