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Recommended: BlackBerry case study analysis

Article Miller, H. 2014, ‘BlackBerry Brings Back Bold as Growth Remains a Year Away’, BloomBerg, 30 March, viewed 30 March 2014, Summary Miller (2014) published an article about the stopgap measure currently made by BlackBerry, which was bring back a discontinued smart phone - Bold, in order to conform to customers’ preference and tide over customers since their new devices are not ready at present. While BlackBerry is struggling to recover from the continued financial losses these years, attributed to the increasingly intense competition and high global unemployment rate. Although John Chen, the Chief Executive Officer of BlackBerry, shows confidence of BlackBerry’s future performance and development as the financial losses was narrower during the last fiscal year, it is estimated that BlackBerry won’t start expanding and stop loosing money until the fiscal year 2016. Application The economic environment has been central to BlackBerry’s current financial trauma with the fierce business competition playing a prominent role. Due to the rapid development of economy and technology, cellphone market especially the smart-phone market has boosted recent years and seems to in a saturation condition with the influx of a great quantity of telephone companies. Some companies such as Apple keep launching high-tech smart-phones in order to compete with others, while Blackberry is still struggling making decision. Not only the market competition but the delay in getting an advanced operating system into the market and response to customers’ needs (Gustin, 2013) results in the consistent decline of the market share and public’s concern of... ... middle of paper ... ...1102581765297> Porter, M. and Kramer, M. 2011, ‘Creating Shared Value’, Harvard Business Review, vol. 89, no. 1, pp. 62-77, viewed 20 August 2013, Rushe, D. 2013, ‘BlackBerry to fire 4,500 employees as sales of new device plummet’, The Guardian, 21st September, viewed 1st April 2014, Schreck , A. 2010, ‘UAE to ban BlackBerry services, Saudi follows suit’, Phys Org, 13th Feb, viewed 1st April 2014, Seifect, D. 2014, ‘BlackBerry looks to the past to define its future’ 2013, The Verge, 28th March, viewed 3rd April 2014,

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