Yufeng Wang | 3/20/14 | AWD, Dr. Keeling | Portfolio 4
Rhetorical Analysis
Google's Search homepage (www.google.com) is the landing portal to a vast index of Internet resources and a page that people are very familiar with. Since there are so many people around the world who uses Google's search engine every day, the Search homepage must be designed to effectively interface and appeal to a multitude of people. On the homepage, we see that the vast majority of the page is filled with a white plain background. The center portion of the page reveals the majority of the functions of the homepage. In the center of the page, we have the Google logo, the search bar, and the search buttons. Tucked away in the upper right corner, we have additional buttons and links to Google's other services. At the bottom of the page, we have a footer section with links nicely aligned to both the left and right of the footer. With so little media on the homepage and a simple design layout, each of these pieces must have an important design choice associated with them that helps Google reach out to their audience. My analysis of Google's Search homepage emphasizes that every element on the page adds to Google's purpose of reaching out to all of their audiences, and the overall homepage intents to provide a seamless and non-obstructive interface.
The Google Search homepage is a sample of the general website genre. The homepage is a form of writing that people with Internet connectivity can access and consume. This type of genre is produced by people of the software engineering discipline, and is made for both people in the same field and Internet users in general. Writing within the website genre will typically contain hyper-links, plain text, graphics,...
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...r illustrates the use of pathos persuasion on the Google Search homepage.
Overall, the Google Search homepage follows typical conventions found on today's websites, but also employs persuasion techniques through subtle and delicate design choices. My analysis of the homepage concludes that all elements on the homepage and the various persuasion techniques Google applied supplement the Search homepage's purpose of appealing to all associated audiences, and to provide a seamless and non-distractive interface. We can find some form of conventional website elements on the homepage, such as hyperlinks, logos, icons, text fields, and buttons. However, the Search homepage goes far and beyond what typical websites will offer in an attempt to provide the same simple interface across devices, a neutral appeal to all users, and exceptional search functionality and experiences.
Web. The Web. The Web. 24 Nov. 2015. “Homepage Points Of Pride.”
“ Persuasion is clearly a sort of demonstration, since we are most fully persuaded when we consider a thing to have been demonstrated” (Aristotle). In the essay “Is Google Making Us Stupid” Nicholas Carr presents a compelling argument in which he supports with Aristotle’s three styles for effective argumentation (logos, pathos, and ethos). Nicholas Carr appeals to the reader’s logic and reasoning, the reader’s emotion, and builds credibility within his essay. He exercises several effective writing strategies to strengthen his argument in the essay.
middle of paper ... ... The Web. The Web. 16 Jan. 2014.
Nicholas Carr, an author who often writes about technology and culture issues, wrote the essay “Is Google Making Us Stupid?”(313). Carr begins his essay with the iconic script from Dave and HAL at the end of 2001:A Space Odyssey. He nervously explains, “ Over the past few years I've had an uncomfortable sense that someone, or something, has been tinkering with my brain… I'm not thinking they way I used to think…” (313). Carr has found trouble focusing on reading, often becoming fidgety, he links this to his frequent Web use (314). Those around him are having similar experiences, Scott Karp, a blogger, writes, “ What if I do all my reading on the Web not so much because the way I read has changed, i.e. Im just seeking convenience, but because the way I think has
In Nicholas Carr’s article “Is Google Making Us Stupid” the reader finds all three methods of persuasion, ethos, pathos, and logos in emphasizing his point that Google is possibly making people stupid; but it is ultimately the people who cause their own mental deterioration. His persuasion is a reminder to people of the importance of falling back on the “traditional” ways of reading. He also understands that in skimming an article one has the ability to retain what is necessary. Carr himself points out that in the past he was better able to focus on what he read and retain the information. However, now he exercises the process of browsing and skimming over information, just as many individuals have come to do in this day and age.
As May approaches, many students, teachers, and parents prepare for graduation ceremonies. This time is often used for reflection upon all the accomplishments of those involved. Google, a world-renowned search engine has been using this reflection mentality in a multitude of its commercials. In 2011, the company released a commercial promoting its internet browser, Google Chrome (Nudd). This commercial, “Dear Sophie Lee,” was one of Google’s first, and it became an instant classic (Nudd). It was part of a string of advertisements centered upon the Chrome browser (Nudd). For her thesis paper, Ms.Vanessa To of Ryerson University compared a few of the Google commercials based on their likes and comments on YouTube. Her analysis showed people were more than ten times more likely to have a positive reaction to the video than a negative one (To). Google Chrome’s “Dear Sophie Lee” advertisement adeptly conveys its company’s message: “The web is what you make of it.”
In today’s fast paced technology, search engines have become vastly popular use for people’s daily routines. A search engine is an information retrieval system that allows someone to search the...
Google Inc. is a company that started in 2002 and has gradually grown to become an international technology company. Google’s business is mainly focused around vital areas, like advertising, search, operating platforms and systems and platforms, hardware products and enterprise. The company produces its revenue mainly by distributing online advertising. Google also produces revenues from Motorola through selling products. The company offers its services and products in over 100 languages and in over 50 regions, territories and countries. The company assimilates various features in its search service and gives dedicated search services to aid users modify their search. Google also gives product-listing advertisements, which comprise of product information, like price, merchant information and product image without needing ad text or extra keywords.
On-Line Newspapers and Genre Developmnet on the World Wide Web. Ludnberg, Jonas. 2001. Ulvik : s.n., 2001. Information Research System Seminar.
The design of the Web site is very bright and appealing to the eye. Its layout is inviting and easy to navigate. Its design is consistent through all pages. There are many graphics including, photographs, illustrations, and animated buttons and GIFs. These graphics are placed in an orderly fashion and do not create a cluttered appearance. The site has its own search engine which assists in navigating throughout the site.
Google- a web based search engine appointed the world’s most attractive employer 2013 by 200 000 students or potential candidates (Universum, 2013), utilizes job advertisement relatively limited to their corporate website (Google, 2013), this displays the importance of maintaining a continuous interest amongst possible candidates as it creates a platform and contribute to strengthen the
Google’s functional marketing strategy is to not only display ads online and hope it gets the customer’s attention, but to get their true attention. Google’s most common type of marketing is by gathering customer’s attention with their search ads. Google is now seeking to create similar relevance with other forms of marketing. Their next form of marketing is going to be mobile. All businesses are realizing that their sites must be mobile friendly in order to be accessible and appealing to all types of website visitors. With the recent increase of mobile technology, most Internet access is and activity is done through mobile. Google’s latest algorithm update, Hummingbird, enables Google to better understand and display results for long search queries as well spoken queries. Google understands that they need to embrace the rapid advance of mobile devices. For their Mobile marketing, Google is concentrating on large fonts, eye-catching images, videos, and concise, actionable content. ...
Next, you have to develop the layout of the web page. You should draw some simple sketches to display the basic “look and feel” of the web page. The use of a specific theme or template should be used to maintain the same basic look throughout the web site. Keep the reader of the web site in mind when designing the web site. Most readers will not usually wait on large graphic files to load, especially on the home page.