assaignment 2

2.0 Marketing Strategy:

Marketing strategy refers to an organization’s integrated pattern of decisions that specify its crucial choices concerning marketing actions and the allocation of marketing resources among markets, market segments and marketing actions toward the creation, communication and/or delivery of a product that offers value to customers in exchanges with the organization and thereby enable the organization to achieve specific objectives (Shankar and Carpenter 2012). This scheme will be obtained by organizations to aggregate all the marketing goals that needed to be achieved into one comprehensive program, in order to achieve the maximum possible profits and sustain the business.

2.0.1 Product Strategy:

A plan for marketing a good that is founded upon an analysis of the nature of the intended market, how much market share is to be achieved, how the good is to be marketed and how much profit is anticipated (http:/www.businessdictionary.com 2014). This type of strategy will be very important in order to develop a clear and realistic strategically plan for the new product before it will be launched and distributed in the markets, so as to achieve success.

2.0.1.1 Description of the products:

*). Services to Students:

 Full information & guidance regarding study abroad and living expenses shall be offered to the potential students along with the latest information about universities and institutions, also strong follow up with them.

 Comprehensive student counselling services will be supplied inside the company or online via internet in the matter of choosing the suitable courses & appropriate universities, granting to the academic qualifications, abilities and financial support to assemble the student demands and des...

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...e Consultant services) also globally in Oman (The National office for Education Services and Al-Safwwah for higher education services). Customer segmentation will be: students, institutions and business owners. The development phase of company’s products shall become maturely. The services will be provided through; walk in inquiries, telephone, online, seminars, presentations or education exhibitions.

2.0.1.7 Estimated Costs:

“Estimating costs” is defined as: “the process of forecasting a future result in terms of cost, based upon information available at the time” (Anderson 2012). This price shall be an expense that has been forecast and which will relate to a given business function or product. An instance of an estimated cost shall be a forecast made for the expenses required in servicing products that is still under warranty after it has been sold to a consumer.