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The Fair Trade model offers farmers and agricultural workers in the global South better prices, stable market links and resources for social and environmental projects. In the global North, Fair Trade provides consumers with product options that uphold high social and environmental standards and supports advocacy campaigns fostering responsible consumption practices. In fact, global subsidies are moving towards a policy to protect the smaller farmers more than previously before. Trade negotiations like Sarkozy have moved prudential trade policies away from large plantation owners and towards smaller business owners. An overt movement from larger to smaller does not mean the government is pulling its support from big business agriculture; instead it is shifting the competitive environment to face the growing market environmental concerns. Furthermore, the rich countries can still protect their large agricultural industries by tax deductions and other national policies that reduce the cost of business and maintain their competitive advantages. Thus, even as agricultural policies seem to be shifting towards liberalization, covert tactics may provide safe havens for their strong agricultural lobbyist.
Lastly, Weatherspoon and Reardon (2003) argue that supermarkets increasingly influence the structure and conditions of the agriculture-food system in Africa. Increasing supermarket dominance will increase their determination to alter conditions in their favor. Thus, supermarkets trying to achieve an economy of scale force farmers to grow a larger volume of food and apply convergence on food quality. Hefty requirements of supermarkets on farmers require cumbersome entry fees and barriers to many farmers. Thus, farmers have incentives of...

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... are clear. As it is currently aligned, free trade creates a disadvantageous link for LDCs by generally forcing them to maintain a primary production while limiting their secondary industries’ growth. On the other hand, fair trade offers a new path through which LDCs can growth both their agricultural and secondary industries. However, this path must spread like that of a vine. Overtime the fair trade vine will grow overtop of existing free trade institutional norms once the environmental conditions are rip. A precise arborist can cultivate the vine, yet even the best cannot force the vine to grow in hazardous environmental condition. The egalitarian environmental conditions are not yet ready to the fair trades vine growth. Regulators can help the environmental condition for growth much like that of an arborist pruning, but they should not overstep their own reach.

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