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Drinking and Driving has always been a big problem around the world in which society is more conscious. Drinking and driving statistics have decreased throughout the last years. From 1991 to 2011 drunk-driving accidents decreased 49 percent, but drunk driving is still responsible for 30 percent of car accidents. Advertisements have made an impact on society about this problem. Even though statistics have decreased throughout the years, they can still decrease even more. Due to high fatalities, BMW started campaigns to increase people's awareness on this issue. On the left side on this advertisement there are two legs, the right leg is a normal human leg and the left one is a prosthetic leg. On the right side of the advertisement there is a phrase, which says, "Spare parts are not as original as those for cars. Don't Drink and Drive". The BMW logo is located underneath this phrase. The audience for this advertisement is primarily people over the age of 21 who drink and drive; however, people under the age of 21 who drink cause many of the accidents caused by drinking and driving.

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