Amway Products
Nutrition
Today this company offers more than 450 nutrition, beauty and home care category products (Amway Newsroom, 2014). The top brand of Amway is “Nutrilite” which stands for world’s number one selling dietary supplements. The broad product line of Nutrilite helps to improve and maintain bone, brain, heart, joint, liver, and vision health. According to Martinez (2013) nutrition category continuous to be the Company’s top earner, accounting 46 percent of yearly revenue in 2012.
Beauty
Other top brands of Amway are “Artistry” and “Beautycycle” which stand for skincare and cosmetic products. Alviar (2009) stated that for more than seven consecutive years the Artistry brand has been among top five biggest facial skincare and color cosmetics brands in the world. According to Martinez (2013) 26 percent of company sales last year were generated from beauty category products.
Homecare
The third biggest category is “Amway Home” which stands for range of homecare products, including “iCook” cookware, “Atmosphere” air purifiers and “eSpring” water treatment systems. According to Martinez (2013) in 2012 this category brought company 22 percent of revenues in 2012. Finally, in 2012 the last 6 percent of revenues were brought by ABO supplement product, such as catalogs, t-shirts etc. (ibid).
Manufacture
Each year Amway produces 150 million units of cosmetics, 75 million units of soap, detergents, and cleansers, 10 billion tablets, capsules and soft gels (Amway Newsroom, 2014). Amway products are developed in 65 company owned research and development laboratories worldwide. For instance “Nutrilite” is the only global vitamin and mineral brand to grow, harvest, and process plants on their certified organic farms using sustain...
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...t advertisement. For instance, actress Sandra Bullock is the face of “Artistry” beauty products (See figure 1.1). Sponsorship is another way that Amway uses to advertise their products, for example, “Artistry” sponsors Miss America competition every single year and “Nutrilite” sponsors AC Milan football team and football legend Ronaldinho (See figure 1.2 and 1.3). In terms of promotion one of the Amway’s major tasks is to build good public relations. This company is always ready to give full support for charities and campaigns which help poor children, disadvantage people, green environment etc. (See figure 1.4). In 2014 Amway organises to participate in the Flora Women’s Mini Marathon which is the biggest women-only event of its kind in the world. Last year, 30 ABOs from Ireland participated in the event and managed to raise over 2500 euros for Special Olympics.
The advertising budget was increased 0.5 million to convince them Allround is the best. “Chest congestion” was removed as it was perceived by customers as ineffective. We added “minimize side effects” to target families. We increased benefits and reminder to emphasize the changes to benefits, and remind customers of our brand. We chose Dryup as the comparison because it has the best brand perception for effectiveness. We increased the Point of Purchase to attract customers, so we decreased Newspaper Coupons. We created a logo and advertisement for Allround, and chose Facebook and Twitter for the Special section.
NARS Cosmetic is a cosmetic company founded by Francois Nars in New York, US in 1994 (Hollywoodnoirmakeup.com, 2012). It is considered as one of the best-selling cosmetics and skincare products company in U.S.A, Canada, Korea, Japan, and Taiwan (Shiseido Co., 2014). Since the demand for cosmetics are growing every year and people are looking for more quality products, the company decided to open a new branch in the Middle East to have more customers and to satisfy them by making the NARS product more easily accessible.
Marketing companies know that by associating a product with an athlete it can drastically increase sales. Fig 1. Gaines, Cork. "... ... middle of paper ... ...
McTigue Pierce, L. (2005, July). Pfizer: Growth amid adversity. Food & Drug Packaging, 69, p. 60.
When American Express first came about, it would fit the assumed picture of a typical call center: a tall building filled with thousands of service agents aligned on every floor. For years, a typical work-day for each employee consisted of repeated, recorded, scripted, and timed phone conversations. Today, though, it is a whole new world. Today, no two conversations are the same. American Express finally realized that opening the gates and allowing employees be themselves would sell more product than ever before.
This SWOT analysis focuses on Johnson & Johnson, the world’s most comprehensive and broadly based healthcare product manufacturer with more than 200 operating companies. In 1886, three brothers, Robert Wood Johnson, James Wood Johnson and Edward Mead Johnson, found the company in New Brunswick, New Jersey. The company has a portfolio of subsidiaries that made medical devices, medical diagnostic equipment, biologics, pharmaceuticals as well as healthcare products. Johnson & Johnson is involved with numerous causes and advertising campaigns, which encourage healthy lifestyles, and support those people who care for the health of others. Johnson & Johnson is one of the worlds most admired and trusted companies. There is an increasing pressure
Amway is a multi-level marketing (MLM, also known as network marketing) company founded in 1959. The company's name is an abbreviation of "American Way. Its product lines include personal care products, jewelry, dietary supplements, water purifiers, air purifiers and cosmetics as well as other products from top brands.
Johnson & Johnson is a successful company in the health industry : Johnson & Johnson a company that, through the years, has been diversifying and expanding worldwide as leader in the market for health products , consumer, professional , ethical pharmaceuticals and industrial . The vision is "To be the world's most successful company in the healthcare , prioritizing the needs of the people " their corporate philosophy is having Responsibility for internal, external customers and Justice for Suppliers and distributors, with a Commitment to the shareholders and Respect for environmental protection and natural resources
Alkaloid’s managerial team is in constant motion to provide products of high value and offer new ideas based on innovation when needed. The reason for their success is due to persistence, originality, high expertise, high technology, and constant customer satisfaction.
After studying the cosmetic market we can identify a series of needs in this market:
Lets start at the beginning Makeup Art Cosmetics or MAC was created in 1984 by two men, Frank Tosken a seasoned makeup artist and photographer and Frank Angelo a successful business owner of a chain of salons in Toronto. They found that cosmetic products that were readily available were not performing well under the intense environment of studio lights & perspiration, had little color payoff, and were constantly having to be touched up. So, they created cosmetic formulas and colors that met these specific needs. By using them backstage on models and performers news traveled fast about how wonderful these products were. At first MAC was only available to the professional makeup artist. Then by word of mouth news spread to the general population and was maid available to the public and in 1994 was purchased by the Estee Lauder who owns many of the world's favorite cosmetic brands. MAC continues to be a testimonial brand of cosmetics, meaning that there is no paid advertising for MAC to promote their traditional product. They rely solely on testimonials and word of mouth advertisement. However you may find that MAC does advertise only one product and that is Viva Glam Lipstick. This is their charity lipstick and it comes in five different shades.
For Maybelline’s price they offer low competitive While stating in text the lipstick is truer and crisper from their rich pigments and creamier and more sumptuous feel from their nourishing honey nectar. The consumer can actually read those objectives off the advertisement. For a visual aspect you can physically see a flower dripping nectar onto the lipstick, as the lipstick glistens. In addition, the consumer can also see a beautiful model wearing one of the shades of pink to see how rich the lipstick really is. CoverGirl uses both verbal and visual messaging to accomplish the advertiser’s marketing objectives.
One environmental factor that provides opportunities for Allstar Allround brand is recommendations from doctors and physicians. These recommendations can increase this company’s market share, net income, and brand awareness. Allround brand offers 4- Hr. Multi Liquid medication. One recommendation from doctors and physicians can turn into multiple recommendations which the company can profit from it. The company can profit from these recommendations because customers will go purchase our product. Also, they can tell their friends and their friends can tell someone else due to word of mouth our product will sell. In addition, it is effective in brand awareness due to the customers knowing how our product looks and works. In contrast, some environmental
Mistine is still the number one cosmetic in Thailand and provides more than 6,000 products, which are divided into 5 groups (Mistine Cosmetics, n.d.). Mistine offers Body Care, Personal Care, Make Up, Fragrance, and Skin Care (Mistine Cosmetics, n.d.). All of their products are certified and produced through quality manufacturers (Mistine Cosmetics, n.d.). The distributor, Better Way Company, feels that because of its acceptance throughout the Thai market Mistine can become “number one in the heart of worldwide cosmetics users” (Mistine Cosmetics, n.d.). Better Way recently built a new “state-of –the-art” distribution center (Mistine Cosmetics, n.d.). It is being considered “one of the most advanced technological systems in South East Asia” (Mistine Cosmetics, n.d.).