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Wimi is a concept that originated from the notion that access to cloud-based project management and collaboration solutions should not be a preserve for larger businesses only. Consequently, Lionel Roux and Antoine Duboscq, seasoned management consultants, founded Wimi in 2010. These consultants had already attempted most of the existing collaboration platforms and these solutions were not only complicated for their customers but also consisted numerous features. Generally, wimi is the first all-encompassing productivity solution for small and medium-sized businesses with a market segment worth more than $10billion across the globe by 2016. In addition, Wimi user base in rapidly growing on a monthly basis since it was launched in France in S2-2012 after a beta-testing phase. These developments have led to considerations for increased investments by the company, a decision that requires a comprehensive analysis of its business plan. The inception of this company is traced back to the development and introduction of Wimi in 2010 by two seasoned consultants i.e. Lionel Roux and Antoine Duboscq. These consultants developed the concept on the premise that access to cloud-based project management and collaboration solutions should not be preserved for larger businesses only. This conclusion was made after they had already tried most of the existing collaboration mechanisms and realized that they provided too many features and were complicated for their customers. In addition, these solutions did not assimilate file syncing for group members, which was a serious disadvantage that they were experiencing themselves with their customers. The seasoned consultants decided to develop a better mousetrap rather than just accepting and r... ... middle of paper ... ... a reliable business model as profit generation is expected to increase as the company expands globally. In addition, Wimi has a feasible operational plan that is based on the vision of becoming the leading collaborative platform for entrepreneurs and small and medium-sized businesses. It has a clear roadmap for growth that is based on various objectives and strategies within different time periods. The growth plan is based on increasing the number of accounts for SMEs including entrepreneurs through initiatives that encourage new users to signup or enroll for paying plans. This growth roadmap also includes strategies to develop the most intuitive and comprehensive solution to meet the needs of SMEs and entrepreneurs, taking advantage of a superior commercial website, optimizing customer acquisition through targeted marketing, and creating an attractive brand.

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