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Marlboro Cigarette Brand:

Marlboro cigarette brand is arguably the most popular cigarette brand in America with sales that are greater than the combined sale of four leading competitors. Together with Newport and Camel, Marlboro continues to be the preferred and heavily advertised cigarette brands by young people. The dominance of Marlboro is partly attributed to the most enduring advertising campaign that was created by Philip Morris in the early 1950s. This cigarette brand is produced and sold by Altria Group, Inc., which was previously known as Philip Morris Companies Inc. or Philip Morris International. The company operates more than 50 production plants in 33 different countries, which help in the annual production of over 870 billion cigarettes. The production of Marlboro cigarette brand is carried out in three major stages i.e. tobacco leaf processing, cigarettes’ production, and preparation and packaging distribution. Since it is a preferred cigarette brand, Marlboro is a good product to analyze.

Choice of the Product:

The decision to examine Marlboro cigarette brand was influenced by various factors including the fact that it is the most preferred cigarette brand by young people. According to the findings of a research, more than 65 percent of American young smokers state that they usually smoke Marlboro by the time they graduate from high school. In addition to being the most preferred cigarette brand, Marlboro is one of the major reasons for an increasing portion of smokers at every higher grade level. Consequently, Marlboro’s share of the youth market tends to increase with grade level.

The second reason for choosing Marlboro cigarette brand is the fact that it generates huge annual revenue for Philip Morr...

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... The firm uses this power to establish aggressive pricing and promotional strategies that make it difficult for smaller firms to conduct business and become successful. The monopolistic nature of this company is mainly attributed to its use of price-related marketing initiatives that enable it to control the market and industry.

In conclusion, Marlboro cigarette brand by Philip Morris International is the most preferred brand of cigarettes. The company has achieved a huge market share in the United States due to its aggressive pricing and promotional strategies that give it a competitive advantage over rivals. However, Philip Morris International is closer to a monopolistic firm because some of its business strategies make it difficult for smaller brands to operate effectively in light of inelasticity in demand of cigarettes because they are addictive in nature.