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Consumer Behavior Analysis:
Consumer behavior analysis is an important element in relationship marketing that focuses on examining the role of the customer across various aspects. This element basically emphasizes on effective reaching out of customers and potential markets. Consumer behavior analysis is regarded as a data-centered marketing technique that is used to directly reach out to individuals with customer data assessment that help in improving an organization’s business profits. Consequently, one of the major ways of enhancing an organization’s bottom line is through knowing how to effectively perform customer behavior analysis. As the marketing manager of a company that is seeking to launch a new product line of personal care goods in the U.S. market, consumer behavior analysis will play a crucial role in the marketing process. The proposed target market for the company will be males between 18 and 35 years and price points will incorporate lower to mid-level income ranges.
Advertising Message:
As previously mentioned, the organization seeks to introduce a new line of personal care products in the United States market. The company will mainly target males between 18 and 35 years and price points across lower to mid-level income ranges. The distribution of the new line of personal care products is planned to be carried out in drug stores, grocery stores, and stores like Wal-Mart and Target. Notably, the primary retailer that will carry the complete product line of the organization’s complete product line will be drug stores.
One of the major steps in conducting a consumer behavior analysis to help in making marketing decisions is developing a type of message appeal to be used in advertising. The development of...

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...are products in the United States market requires extensive consumer behavior analysis for the company to reach a wider audience, enhance its bottom line, and increase its profits. This would require examining the various cultures in the target audience to identify the best choice as well as consideration of microcultures and other demographics to be targeted. Through the extensive consumer behavior analysis, the organization will identify the most appropriate type of message appeal that will enhance the attractiveness of the products to the target audience. Based on extensive market research, fear appeal seems to be the ideal choice to be used in advertising of these products. In addition to the use of conventional methods of advertising, the organization would benefit from creating an online community as part of group influence in the marketing of the product.

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