Zynga

3147 Words13 Pages
Introduction

"My kids decided a few months ago that peek-a-boo was their favorite game," he wrote. "While it's unlikely that we can improve upon this classic, I look forward to playing Zynga games with them very soon. When they enter high school, there's no doubt that they'll search on Google, they'll share with their friends on Facebook, and they'll probably do a lot of shopping on Amazon. And I'm planning for Zynga to be there when they want to play", Mark Pincus, former CEO of Zynga.1
Zynga was created in 2007 with the mission statement of, “connecting the world through games”.2 As the creator of some of the world’s most famous social based games, such as Farmville and Words with Friends, Zynga was at the forefront of the industry. The company would eventually start to deteriorate, as their epic roller coaster ride would hit bumps as issues arose.
Mark Pincus, a four-time entrepreneur without any background in the gaming industry, decided to conceive Zynga with his early supporting team made up of 15 members. 3 These members of the corroborative specialized in many aspects, from game design, social media insiders, and marketing specialists. The creative geniuses, with Pincus’ dream, created a platform for gaming that would turn the gaming world upside down. This group of specialists developed and dissected a social media product that was far exceptional to others in the industry at the time of conception.
Zynga not only set themselves above the “cream of the crop” in the social media gaming industry, they set a bar for others to look up to and achieve. The company has grown from $19.48 million in revenues in 2008 to an astounding $1.28 billion in 2012. Zynga’s revenue percentage from 2008 to 2009 increased a breathta...

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15. Takahashi, Dean. "VentureBeat | News About Tech, Money and Innovation." VentureBeat. N.p., 16 Aug. 2013. Web. 16 Dec. 2013.

16. Fontevecchia, Agustino. "Can Online Poker Save Zynga? $417B Global Gambling Market Throws Pincus A Risky Lifeline." Forbes. Forbes Magazine, 06 Dec. 2012. Web. 10 Dec. 2013.

17. Vardi, Nathan. "U.S. Government Moves To Shut Down World's Biggest Online Poker Companies." Forbes. Forbes Magazine, 15 Apr. 2011. Web. 10 Dec. 2013.

18. "AppData - Application Analytics for Facebook, IOS and Googe Play." AppData - Application Analytics for Facebook, IOS and Googe Play. N.p., n.d. Web. 16 Dec. 2013.

19. Palmeri, Christopher, and Elise Young. "New Jersey's Debut of Online Betting Marks Test for U.S. Casinos." Bloomberg.com. Bloomberg, 26 Nov. 2013. Web. 16 Dec. 2013.
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