Zipcar Case Study

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Robin Chase founder of Zipcar started the business in the United States in 1999, and now operates in 14 cities and over 230 colleges, with more than 560,000 members (Esswein, P, 2011). Zipcar is designed for businesses to save money while meeting environmental sustainability goals and reduce the number of parking spots required by companies. Today, Zipcar’s 9,000 vehicles and 700,000 members make it the world’s leading car sharing network. Zipcar has operations concentrated in urban areas and college campuses throughout the United States, the United Kingdom, Spain and Austria. They offer over 30 makes and models of vehicles by the hour or day to residents and businesses looking for smart, simple and convenient solutions to their urban and campus…show more content…
It is home to over 380 officially recognized universities that would be require some form of transportation service to get around on campus or commuting to the cities (Study in Germany, 2016). Zipcar continues to be the leading choice for universities looking for a convenient and sustainable transportation option that gives students affordable wheels when they want them (Zipcar, 2014). Car sharing is an effective option for campuses looking to reduce parking demand and congestion, as well as the carbon footprint of transportation and parking infrastructure. Studies have shown a single Zipcar can replace up to 15 personally owned vehicles, while also increasing the use of public transit, walking and biking (Zipcar, 2014). By operating Zipcar near the universities car sharing increases transportation options and allows freedom for those students who are least likely to purchase and own a car. The universities have many students from around the world and introducing the car sharing of Zipcar it will assist students from overspending on items like the rising prices of fuel and the high costs of vehicle taxes. It is the target audience of, targeting car users, and campus universities (Zipcar, 2013). It benefits the universities by reducing the demand for on campus parking and cutting down on traffic volumes. Zipcar will make campuses a safer and healthier place for

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