Zara Company Case Study

A seamless shopping experience is one that achieves consistency between the online and offline shopping experience. Today, customers want the convenience of online shopping to be carried over into their in-store shopping experience. This necessitates that products, prices, and promotions are the same in the store as they are on the retailer’s website. Despite the convenience of buying products online, customers still value the ability to see, touch, and try on products. And a lot of shoppers enjoy doing so with others, viewing the in-store shopping experience as a social engagement.

This is because online retailers can implement marketing strategies that drive customers to shop online. Perceived usefulness is one of the factors that influence customer intention. Usefulness refers to how a website brings value, effectiveness and advantage to customer that will influence their purchase decision. Furthermore, Honarbakhsh, Hooi, Kavianpour and Shadkam (2013) found that the perceived ease of use has significant impact on customer intention to online retailing. This is because customer can experience the convenient and searching products or services by browsing the website.

This makes it highly convenient for customers. Also, when customers are making a purchasing decision they can easily order online and get it delivered or pick up their shopping. From both a business and consumer view online supermarkets give consumers a high level of time utility, because consumers can shop whenever they want – not just when the stores are open. This increases customer value and therefore customer satisfaction. This also means that a company has a place wherever their customers are.

Improves customer convenience Online ordering system become one of the latest trends in businesses make customers feel enjoy their favourite boutique’s official website at their convenience, without going anywhere. This is quite beneficial for those who don’t have enough time to go to the boutique store to buy the items. With the website, in addition have online payment, customer would feel easier to place an order at Busana Hayah website. ii. Works 24 hours / 7 days Busana Hayah not opens their boutique for 24 hours and 7 days a week.

The does offer an choice for our customers depending on the project they are making as they can buy in multiples or a single yarn roll at their convenience. We have a storage room that keeps all access bulk in. When customers return to the store for more of a certain product, we will have that particular type of product in the back for them if they do not find enough on the shelf. This is convenient for the customer so they can purchase the product(s) at there convenience and helps them budget costs easier. Providing services for our customers is an important need.

An advantage to customers that is provided through Boohoo 's website is that customers are able to sign up for their own account. Signing up for an individual account will make purchasing of goods easier, as your details are already saved on Boohoo 's system. The disadvantage is that there are customers with low confidence in payment security so Boohoo will need to prove to all their customers that their online payments are secure, in order to avoid customers getting worried. When signing up for Boohoo customers will also benefit from being updated on a regular basis. Boohoo uses previous and existing customer details in order to send them emails on the latest products, events and offers.

Great focus for Amazon. The time taken for a webpage to load can have a tremendous impact on user experience and ultimately sales. • Personalized Shopping Experience through initiatives such as showing recently viewed products, relate... ... middle of paper ... ...uccess has been primarily sustained by the enthusiasm of its users. One instant advantage of this is evident in the way communities of users form based on their common interests. With an increasing user base, eBay has been wise in capitalizing on that asset in other ways, especially fixed price sales.

The reason to this is because numerous consumers use social media and research to carry out preliminary product and price before making final decision. Good relation and trust is built since the clients can browse your online store and place orders anytime. The following are the benefits: 1. Cost effectiveness –marketing online is cheaper and time saving as compared to physical retail outlet; this attracts clients to your website since they do not have to move from one retail shop to another in search of a certain product. This movement is reduced through

The reason it has a website is because this offers a worldwide option and means that anyone over the world can buy products form JD increasing the profit massively. Having a website also means that there are less overheads and staff then in one of the high street shops. The website has more than one purpose. Another purpose is to ensure that the customer keeps on using the website. This is called ‘retaining’ the customer.

The product data entry services include names, titles, brands, part numbers, product description, price comparison, product features, offers and images. The catalog processing experts can exactly identify product categories in chosen way of clients to make online shopping as more interesting for users. Online business is going on developing. It is the real way to show and sell products to range of customers across world. In this world, retailers, wholesalers and companies cannot live without presence of online stores.