Analysis Of Zara

Zara is one of the world-known fashion retail companies, which founded by Amancio Ortega and Rosalía Mera in 1975. Zara’s first store was located in Spain and start expanding their company in different countries, like the United Kingdom, Hong Kong and Korea. Now they have around 4,400 stores in 73 countries worldwide. Recently, Zara has been criticized for stealing other artists’ designs. According to the news posted on the guardian, an independent designer come from Los Angeles named Tuesday Bassen has argued that Zara using her pin and patch designs without any inquiries. She sent a legal letter to Zara but they have rejected her claims with the reason, saying ‘Bassen is not famous enough and her designs are lack of individuality. In the

Is ‘Steal Art Thief’ happening because of their organizational structure or organizational culture? And how Zara evade the law and overcome this situation when customers found out parts of their products are

Business culture contains values, belief and norms that shared by group of people within the organization. Schein (2010), addressed that there are three levels of organizational culture, including artefacts , espoused values and assumptions. It is important to examine does Zara’s daily operation match with its faith, what is Zara’s strong culture and weak culture. The mission statement of Zara is put customers at the first place, give them an exclusive choice of clothes by providing a quicker turnover of new stock than other fashion retailers. (Zara, 2016) Zara also builds up a good relationship with its customers, it is an important channel of getting feedback and suggestion from a wide range of people from different cultures and generations, to know what people desires and