Yves Rocher is a cosmetic company that offers botanical beauty care products for women and men. Its products incorporates make-up, shampoos, anti- aging cream, soaps, body scrubs, shower and bath gels, antiperspirants, body lotions, hand creams, liquid hand soaps, foot care creams, lip balms, eye cares, perfumes and conditioners. Yves Rocher dispenses its products through retail channels such as direct sales, mail order, and the company beauty institutes, as well as on-line sales. The company headquarter is in France. Its revenue is about $1,241M with 3,020 employees. In 1956 in the village of Gacilly, Yves Rocher, the modest son of a hatter designed its first herbal creams. He was 14. Three years later, Yves Rocher who is passionate about plants decides to create his first laboratory. It is a success. From there, a franchised network grew with remote sales. All products of the brand draw their source in the active principles of plants and vegetation. At that time, the concept revolutionized the world of cosmetics. In 1965, Yves Rocher provided the Green Book of Beauty, which showcased the products available to the consumer because at that time, the company was only selling through mail order. This Green Paper was also a guide for all women, containing tips and tricks to make them even more beautiful. The book would be translated into more than 20 languages, but also in Braille and had an audio version, an idea that has attracted more than 5500 women in 2007. In 1969, at the Gacilly, Yves Rocher opened a factory at Croix Archers. Following this, he opened his first shop in Paris precisely on Haussmann Boulevard. With this first store, the Yves Rocher brand took on a new dimension, and is the first in a chain that has 1,500 tod... ... middle of paper ... ... the company is grounded in history. The mailing system needs to be revamped to fit in with their new image and fully respond to the need of their customers. In order to do that, they will need to create room for innovation. To achieve that, they may reach out to new graduates to get new ideas. They may also need new marketing strategies and a supply chain that will adapt to each territory they wish to expand to but also be opened to work with native of those countries or people who understand the culture and are able to help personalize their products. Works Cited http://www.yvesrocher.com http://www.yves-rocher-fondation.org/ http://www.groupeyvesrocher.com/le_groupe.php McCarthy, Laura Flynn. "Take Charge Of 'The Change'." Health (Time Inc.Health) 14.5 (2000): 31. Academic Search Premier. Web. 02 Dec. 2013. http://pdf.wri.org/esr_case_study_yves_rocher.pdf
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...he oldest companies producing skin care and pharmaceutical products, it has a high level of customer care in order to create high value from their products and high customer satisfaction.
Giorgio Armani’s target market is kids, women and men. They would have to be quite wealthy as the products sold are expensive to buy compared to other brands. Giorgio Armani has 500 exclusive retail stores in 46 different countries worldwide. Instead of following the latest trends, he creates them
The company produces purses, bags, wallets, leather bracelets, belts as well as pen boxes, pen pots, letter trays and other office accessories. The company is located in SAUVETERRE DE ROUERGUE, in the department of Aveyron.
L’Oreal is the largest beauty company in the world and in the past 100 years that it has expanded, it has supplied to 130 countries with offices in 58 different countries. This global company is the number one premium cosmetic product in the world today and has taken the core and beauty of people’s everyday lives since 1907, the beginning of L’Oreal. The superior leadership of a guy named Eugene Schueller started this strategic company with basic products such as hair care and also the first man-made hair color product. Five years later you could find these products in Austria, Italy, and the Netherlands. In 1934 Eugene invented the first mass market of soap less shampoo and this led the success of L’Oreal in the country of Europe which soon recognized them as the leader in body care and hair coloring products. Finally soon after World War II L’Oreal moved into the United States and the company seemed to change. When L’Oreal expanded the competition was more involved and more growth was needed in order for the company to be more successful. With problems like this, the strategy and planning that has been applied in L’Oreal has been huge for the success of the company. L’Oreal realized they needed to expand in other fields of the beauty market and target markets in order to stay alive and successful. This would mean that L’Oreal would need to acquire other companies as part of their expansion and through this they have kept the constancy of the leading company with acquisitions of many small companies. Finally in the 1980s they started their globalization into new markets all around the globe by acquiring new companies that would form the cosmetics that we know today. Although the role of acquisitions has never been the main focus of the company, internal growth and strategy was the number one reason for L’Oreal becoming such a big name. The main strategy was to adopt new companies and expand it from within believing that the brand could be taken globally and benefit their overall brand portfolio. The main role of acquisitions was to increase and lengthen the internal growth rate. L’Oreal started acquiring companies from the beginning of their name. They started with the basics of their own brands such as L’Oreal Professional, L’Oreal Paris, Kerastase, and Club des Createurs de Beaute.
For Mr. Lauren, the starting point is always his concern for quality and attention to detail, while the creative drama comes from his own romantic sense of elegance and reverence for authencity. Always true to his own purely American vision of fashion, his products are nearly as diverse as the country that inspires them. He designs a wide range of products, including menswear, womenswear, boyswear, girlswear, home furnishing, eyewear, scarves, shoes, hosiery, fragrances, handbag, luggage and leather goods. And the stores that carry his products are located across the United States and around the world.
In the 19th century, shopping was extremely difficult; costumers would have to go to multiple different shops and haggle for a price. Until 1852, when Aristide Boucicant a sales clerk realised that there was a need for a new store, a store where costumers could go which would offer them a wider variety of shops. This store is known as Le Bon Marche, it was unlike any of store, it included; new commerce, fixed prices, home delivery, item exchange, sales, reading areas and so much more. The French writer Emile Zola described it as a “cathedral of commerce”; this was because the store specialised in fashion for men, woman and children. In addition it also sold furniture and housewares; however the best part of the food department, which “offers you over 5000 different products, selected from around the world”(Paris Pa...
At the end of 60’s, there were a number of changes in the market and trade structure. A number of financially strong companies brought out new brands of cream and differentiated skincare ranges.
Louis Vuitton, Chanel, Gucci, Dior, Prada, Jimmy Choo, Hermes, Rolex…. These are all; luxury brands and they are everywhere. The luxury fashion market represents an important and increasing sector of worldwide retail (Husic and Cicic, 2009).
Chanel used Etienne Balsan, a wealthy military office, and Arthur ‘Boy’ Capel, an English industrialist, to help her on her fashion venture (Biography and About.com). She drew on the resources of these patrons using them to help her accomplish her goals. In 1910, Chanel opened her first millinery shop and sold only hats (About.com). Her first clothing success came from a dress fashioned out of an old jersey on a chilly day. During that day, many people asked her where she got her dress, and she offered to make one for them (Biography). Chanel added stores in Deauville and Biarritz and began making clothing (Biography). She had relaxed fa...
There is no doubt that Pairs is an extremely important and influential city. Its rich history, beautiful architecture, legendary art museums and world-renowned food combine together to create a lovely place to live in and visit. However, many people do not know about the history of fashion in Paris. Sure, most have heard of famous designers like Chanel or Dior, but cannot say that they know about the history behind those household names. The founders of each company all have an incredible story to tell filled with inspiring tales of harnessing God given talents to rise to the top of the fashion world.
The beauty sector is growing widely in the United States and globally. There are numerous successful cosmetic companies. MAC Cosmetics is one of those top brands, if not the best. This line of makeup was discovered by two people named Frank Toskan and Frank Angelo. The two artists invented the makeup line by cooking it up in their kitchen. Photography was the key aspect kept in mind with the invention of this makeup line. Prior to the invention, there was an absence of colors that photographed well. MAC stands for Makeup Art Company. Estee Lauder is the owner of this high-end makeup brand. The brand has taken the makeup industry by storm. It presents a uniquely bold image of itself. According to an article posted by Allure, Toskan and Angelo’s intention was to show that “makeup was experimental and transformational.” In 1984 these entrepreneurs had launched their line of makeup in Toronto. MAC products were being sold for the first time through a single counter in a department store.
This particular design depicts the eccentricity and eye-catching flair, predominant in the eighties, but given through Yves’ own elegant and uncompromising view.