Your Website Shouldn't just Be Great, It Should Also Have Mobility

999 Words4 Pages
These days, it’s not enough to just have a great website for multiple devices. For your practice to thrive, you have embrace mobility. Over 85% of smartphone users use their phones to access the internet, and that’s an immense opportunity for dentists, doctors and medical professionals to connect with the right local audience in the most significant way. Mobile phone is no longer a luxury, but a necessity. Similarly with mobile website, it's no longer an option for your practice, but a necessity. Majority of us rely on our phones for map and directions, to get recommendations on where to eat or stay for hotels, to check reviews of a dentist in their area before deciding to call for appointment, etc. Having a mobile website professionally designed for your dental or medical practice ensures they reach or connect to your promotions and new services. If your website is not optimized for mobile use or if you don't have a mobile website, then you're not harnessing and cashing in on the full potential of your online presence. Here are top five reasons why: You only have 3 seconds to get the attention of a potential patient on the mobile In a recent independent survey by Compuware of 4,000 mobile users, 60% unforgiving users want to see your site loaded within 3 seconds or less. Indeed, today's mobile users demand exceptional web experiences at a speed of light internet rate. If it's any consolation, there's 74% who are a little more generous with their time and are willing to wait for 5 seconds for a page to load before abandoning your site. Either way, this simply means you need to have your website optimized or have a mobile website to engage prospective patients in the opening moments and get the business or they'll favor your c... ... middle of paper ... ... 28% in Q3 2013 That's a walloping surge of 67% increase from just a year ago, according to the Walker Sands Mobile Traffic Report Q3 2013. The share of business traffic from mobile device is growing at a faster rate. The lifestyle and habit of your prospective patients are changing. You need to adapt and get your practice a mobile website to get a share of the online market. You need it for your SEO The naturally-evolved Google algorithms are fine tuned to answer mobile phone search queries Siri-style. This calls for descriptive content and tapping into long-tail searches that are available for quick searches. There's also less focus on keywords and more towards intent and semantics, which are definitely more relevant and intuitive to mobile users. If you website is not built to accommodate mobile use, your practice will most likely not appear on search results.

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