With the expansion of digitalization, popular trends emerged with media outlets, such as YouTube. Since surfacing in 2005, YouTube is one of the most visited websites behind Google and Facebook (Cayari, 2011). As Newkirk & Forker (2007) notes, it was voted “invention of the year in 2006” by Time magazine. YouTube is free to the public sphere to publish media with few regulations. This space contains media in the form of music, advertisements, videos, lectures, tutorials, and personal video blogs. People utilize YouTube for personal, professional, and educational purposes. As Benkler notes, these tools enable the public sphere and “relies on the information and cultural production activity of emerging nonmarket actors” (2006, p. 6). The rate of communication is outstanding as it “reaches more US adults ages 18-34 than any cable network” (YouTube, 2014). Part of the appeal is the limited regulations and the freedom of speech that is globally accessible. As Benkler states “social production is a fact, not a fad. It is a critical long term shift caused by the Internet” (2005). YouTube remains successful because it offers a platform to inspire, educate, and empower its users.
YouTube Background
According to the YouTube (2014) viewership statistics, more than one billion unique users visit monthly and 80% of the traffic comes from outside of the United States. Additionally, YouTube (2014) claims to be localized in in 61 countries and languages. YouTube is an example of the social phenomenon that Benkler (2005) discusses regarding free and open source software offering new opportunities through peer-to-peer networks. It offers a platform for people to be heard and connect with peers, organizations, and businesses.
Mergers, Econo...
... middle of paper ...
...oard.com/bbcswebdav/pid-444544-dt-content-rid-515130_2/courses/KEY_COM320/archive2013/com320_readings_Benkler_Chapter7.pdf
Benkler, Y. (2005) Yochai Benkler on the new open-source economics. TED lectures. Retrieved from http://www.ted.com/talks/yochai_benkler_on_the_new_open_source_economics.html
Cayari, C. (2011). The YouTube Effect: How YouTube Has Provided New Ways to Consume, Create, and Share Music. International Journal Of Education & The Arts, 12(6),
Newkirk, C. D., & Forker, T. A. (2007). Does YouTube's Bright Past Mean a Cloudy Future?. Intellectual Property & Technology Law Journal, 19(1), 1-6.
YouTube. (2014). Retrieved from http://www.youtube.com/yt/press/statistics.html
Zimmerman, J. (2008). The google-youtube deal. IT business edge. Retrieved from http://www.itbusinessedge.com/cm/community/features/guestopinions/blog/the-google-youtube-deal/?cs=22797
The commercials appear in the press and reduce the matters to entertainment and trivialities. Given that television is the primary channel for public communication, it programs people’s minds through their images and determines the direction the people take. Postman claims that these claims are not a form of criticism of the visual arts, but types of communication become positive or adverse contingent on the link they have to symbols and functions in the social order. Television, the internet, and social media pay a similar role in the society. Since the emergence of technology a few decades ago, the various forms of communication has developed. The internet, being one of them, is primarily an international computer linkage that began over four decades ago. It is a global open linkage of networks depending on the protocol. The latest emergence of the contemporary internet is social media which consists of applications grounded on technological and ideological establishments of Web 2.0 and which facilitate the formation and exchange of use produced content (Haier, Flynn & Sternberg). It is a new kind of interaction
Those videos can even be shared on other forms of social media like Facebook and Twitter. According to The Telegraph’s article How YouTube changed the world, they state that “The online video behemoth has become the world’s third most-visited website, after Google and Facebook” (How YouTube changed the world). This website has thousands of videos that anyone with access to the it and internet can view. In the same article, they explain that Youtube has been the birthplace of some celebrities in the music, fashion, and video game scenes. (How YouTube changed the world). Because of how easy it is for a person to watch these videos and share them from all across the world, American culture, and other cultures can be spread to each other. It is almost like the United States in a website, where a wide variety of people share their different beliefs, and can influence, or inform others of what they have to show, or
Music has a great influent on people in our daily life, just like technology’s effect on the music. In the last 100 years, pop music has been a major part of American culture. There’s always discussion on how great can a pop music affect one’s daily life. Both technology and music can affect one’s life in either good or bad way such that they are also related to each other. Technology had always had a dominant role in human history like music since the 1900s. Since then, the advancement of technology had create ‘miracle’ with music such that people won’t be able to imagine the effect back in 19th century. The effect of the technology on pop music can be observed through the instruments, composition and mainly the recording and transmission technique.
I have been asked to identify and evaluate two important current developments in the music industry. I will be discussing the rise of electronic dance music and also the growing number of musicians gaining success via YouTube.
This artifact is the YouTube video, which is also the main medium for the message. Other media that will be addressed in this essay includes Twitter, Buzzfeed, and other common social media websites, since these are the media used to respond to Marc Anthony’s performance. This essay will examine the YouTube video as the primary source of media because of its rhetorical importance—YouTube videos are shared if the person feels like the message in the video is important and/or entertaining. Even when the video is uploaded mainly for the sake of entertainment, there is usually a message or symbol in the video that resonates with the person and made them feel it should be posted for hundreds, thousands, and maybe millions of people to see. We only share that which is important or special to us. This leads us to believe that the person who posted Marc Anthony’s performance of “God Bless America” felt that it was beautiful, meaningful, or important. Using YouTube as the primary medium also makes the audience broader because anyone, even people outside of the United States, can access it and its videos. Whereas only baseball fans would have seen the live performance at the game, the YouTube video can be found by anyone, even if it is under the suggested videos
With its recommendation feature I am able to see an endless amount of videos that are similar to what I already watch.For instance,If my history is filled with videos of animals then my recommendation page will be clustered with alike animal content. YouTube works like a memory card that saves all the things that I can learn from and get ahead of. With today's culture, things become in demand only to be forgotten about in days to come. Objects like fidget spinners and emoji merchandise are considered the coolest things until everyone has one. Modern washed out pop culture like pointless TV shows-that create dramatic plots with resolutions that could have been avoided from the beginning- don’t mean a lot to me either. Even if YouTube is apart of popular culture, some of it’s content and users have proven to be genuine and inspire me to do more of the things I love. The videos exhibited daily past and current events happening out in the world and how one day I can be a part of that
Even though many companies usually work hard to implement effective search engine optimization (SEO) strategies, they usually consider video marketing and video SEO as a secondary venture. As a result, most businesses either ignore or give very little marketing resources to the internet’s second biggest search engine, YouTube. With the upsurge in video consumption across all devices, however, it is important and prudent that all companies make video content and marketing an integral
Music videos influence society’s ideologies, by changing the beliefs which also influence behavioural patterns. Music video changes the beliefs of people because what was once acceptable a few years ago may not be acceptable now, society changes with history. In Today’s time, the 21st century music as well as many other it...
Hello everyone! Hi guys, how are you? What’s up everybody?! However it may be, every YouTube video needs an introduction. It takes only a few seconds to grab someone’s attention and after that it is all up the viewers to continue watching until the end. Before the video even starts you have to attract people to the video through catchy titles and thumbnail pictures. The science behind YouTube is complicated; with that being written, it is very challenging to become successful on the Web site. Even though increasing numbers of people are able to make a living off of YouTube today, it has not always been this way and people still believe that it should not be this way.
Development in computer technology has also made a big impression on music. Many things within these fields have enabled artists to connect with their fans in ways they couldn’t before, and on a lower budget. In this paper, the discussion will be about all of these topics, and about the factors that help transform the music industry into something altogether easier for new people to contribute to. History: Back in the early 1980’s, record labels controlled what people could hear through airplay, record distribution and manufacturing, and selective promotion of music based on their judgement of their audience.
Music videos originally served the purpose of creating an outlet through which artists could generate publicity for their work, broaden their popular appeal, and reach wider audiences with interesting audio-visual content (Berry & Shelton, 1999). Over the years, the visual imagery in music videos has increasingly become as significant as the music it represents, as music videos have now become major outlets for propagating views and stereotypes that influence popular culture.
Winograd, Morley, and Michael D. Hais. Millennial Makeover [electronic Resource] : MySpace, YouTube, and the Future of American Politics. New Brunswick: Rutgers UP, 2008. DiscoverE. Web. 28 Mar. 2012. .
“Social media, a web-based and mobile technology, has turned communication into a social dialogue, and dominates the younger generation and their culture. As of 2010, Generation Y now outnumbers Baby Boomers, and 96% of Gen Y has joined a social network” (Qualman 1). Social media now accounts for the number one use of the Internet, and this percentage is rising bigger every day (Qualman). As a consequence, people are becoming more reliant on social media, which has a led to a number of advantageous as well as unfavorable effects. The world is more connected today than it has ever been in the past, and this is all because of growth in technology. What has yet to be determined though
Societies consist of several diverse elements, which are significant in the advancement of social notions. One of those key elements is media. In today’s society we approach countless varieties of media that are constantly influencing the way individuals live their lives. Consuming media on a daily basis has an immense effect on the way people view things within society. A source of media that tends to dominate our daily lives is music. Music is currently presented within every aspect of our lives and has become a commodity more than a cultural aspect. It is existent in every occasion with a variety of genres. It has now become available everywhere at any time of day. With music being such a big commodity in today’s society, popular music developed. Popular music is based upon what is appealing to most individuals throughout society, which is determined by a scale of activity such as music charts. It is considered as a key cultural expression that highlights the attitudes of personalities (Joan Serrà, 2012).
Social media is quickly evolving in front of our eyes, and it is almost impossible to reject and hide from this new form of media. Not only is it an important part of socialization within peer groups, but now it is used to market and motivate people to become a part of a larger community. It is undeniably changing the way one communicates and how one finds and shares information. Most websites offer communication through the use of Facebook, Twitter, YouTube, LinkedIn and many other blog formats. With new apps on smartphones and photography and video made digital, media can be created, edited and shared quickly and once it is in this new digital cloud it is not yours anymore.