With the expansion of digitalization, popular trends emerged with media outlets, such as YouTube. Since surfacing in 2005, YouTube is one of the most visited websites behind Google and Facebook (Cayari, 2011). As Newkirk & Forker (2007) notes, it was voted “invention of the year in 2006” by Time magazine. YouTube is free to the public sphere to publish media with few regulations. This space contains media in the form of music, advertisements, videos, lectures, tutorials, and personal video blogs.
You need to strive for something that is both promotional and entertaining” (Cobb). With YouTube, it is easy to host videos on websites by using links and embedded codes that YouTube provides (Pergolino). An array of YouTube videos has created a buzz since the founding of YouTube in 2005 (Chen, Hurley, an... ... middle of paper ... ...36 (2009): 9. Academic Search Complete. Web.
Starting in 2005, YouTube has become an online source of information and media for millions of viewers worldwide. Google bought the site in 2006 for $1.65 billion in stock and since then has only grown larger and more powerful, incorporating advertisements, movies, news broadcasts and most recently music awards. However, with new additions to the videos that include advertisements, company sponsorship and the ability to purchase movies through PayPal has changed the dynamics and environment around this popular site. What started as a simple social media site has turned into one of the most popular ways to advertise and display messages to the public, personalizing advertisements and creating new ways to interact with audiences. The creators of YouTube, Chad Hurley, Steve Chen and Jawed Karim started as coworkers at PayPal, making them familiar with the workings of a corporation and how to structure new and growing business ideas.
Marketing through Social Media (Exploratory Essay) Throughout the ages there have been many intriguing ways that businesses have portrayed their product or services for accessibility. Recently, businesses have been researching how to market the businesses product through the World Wide Web. With websites such as Facebook, Twitter, Instagram since it started becoming popular within the past 20 Years. People have started to relied on the internet heavily over the past decade, whether it would be for searching to find out information out on products or people. The number of people that use the Internet on a daily bases is "3,611,375,813" as of "June 30th 2016" (Internet Usage Statistics).
☆"Britains Got Talent or Americas Got Talent ♥ Connie Talbot WOWs Simon Cowell !". [online] Available at: http://www.youtube.com/watch?v=QWNoiVrJDsE [Accessed: 1 Mar 2014] YouTube. 2009. The T-Mobile Dance. [online] Available at: http://www.youtube.com/watch?v=VQ3d3KigPQM [Accessed: 2 Mar 2014] YouTube.
As of 2014 this team is handling eight blogs, four Twitter accounts, two Facebook pages, two LinkedIn pages and a YouTube channel (Gustke, 2014). YouTube is a video delivery page, Facebook is a complex social media site that allows members to build up communities of ‘friends’ that share commentary, Twitter is similar to Facebook but with a limited amount of characters to each online posting it streamlines the concept of social media, and LinkedIn is a... ... middle of paper ... ...GE Publications Inc. Morris, T. (2012). Why online customer service is so important. Retrieved from http://www.parature.com/online-customer-service-important-infographic/ Odden, T. (2008). Big brand social media interview: Wells Fargo, Home Depot, UPS & Graco.
After 7 month the company sales increased by 107 percent. Company sales increased tragically because YouTube is the wide media website and YouTubers like crazy and funny videos; with this, the view counts reached millions views per video, which led to increase the sales of Old Spice products. Relaying on the internet is now a major factor for a success of a company. Facebook, Twitter, Instagram, Pinterest…, with the growth of social media people cannot live without them... ... middle of paper ... ...use of technology. Lastly one must not post useless materials on social media networks.
and Thompson, T. (2011). The power of real-time social media marketing. New York: McGraw-Hill. [online] Available at https://ezproxy1.hw.ac.uk:2162/abstract/9780749461942. [Accessed 27 Oct.2014] Michaelidou, N., Siamagka, N. and Christodoulides, G. (2011).
At the beginning, social media was limited to a few networks sites, for instance, Bulletin Board System that allows people to communicate with each other and post a comment. Today, social media has transformed from ineffective sites to more useful and effective websites, for example, Facebook, and MySpace. Some companies are using social media to achieve their goals which is attracting more customers to company website. Three advantages of using social media in business are: raising brand consciousness, building customer relationships, and increasing performance measurements. The first advantage of using social media in business is increasing brand awareness.