YouTube Analysis

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INTRODUCTION Over the past few years the way in which money can be made has changed drastically. Many things such as banking, shopping and even business deals have become digitalised. All commercial transactions that take place online are what represent e-commerce. Within the e-commerce industry constantly new ways to generate money are being created. Currently one of the most popular ways to make money is through the video sharing website YouTube. This essay will discuss the history of YouTube, the infrastructure of the site, take a look at the commercial aspect of the site regarding the partner program and look at the way businesses are using the site productively. Lastly it will mention what is to be expected in the future and why this way of business will only look to increase dramatically. THE HISTORY OF YOUTUBE The website YouTube was created in 2005 by Chad Hurley and Steven Chen (Maney, 2006). Initially the site was created to be a simple personal video sharing website. The idea was that a person would upload a video to the site and thereafter friends and family would then be able to view it on the site. In October 2006 Google announced that they would be purchasing the site for $1.65 billion dollars (Maney, 2006). Certain websites or products thrive more under big company names such as Google (Maney, 2006). For this reason the creators agreed to sell it. Google saw the website as a future investment due to the amount of users it had but more importantly how quickly the site was growing. From August 2005 YouTube had 2.8 million views which increased to 72 million just a year later. After Google purchased the website the site continued to grow and did not show any sign of stopping. The reason for the site’s popularity w... ... middle of paper ... ... times have changed since dot-com boom. USA Today, 3-4. Park, H., & Heo, Y. (2013). How are newspaper companies using social media to enagage and connect with thier audiences. Pusan: Springer Science. Perez, A., & Marcus, A. (2010). m-YouTube Mobile UI: Video Selection Based on Social Influence. London: Springer-Verlag London Limited. Pham, A. (2013). YouTube 3.0 Show Me The Money. Billboard, 26-28. Torres, R., Finamore, A., Kim, J. R., Mellia, M., Munafo, M., & Rao, S. (2011). Dissecting Video Server Selection Strategies in the YouTube CDN. West Lafeyette: Purdue University. Wattenhofer, M., Wattenhofer, R., & Zhu, Z. (2011). The YouTube Social Network. Zurich: ETH Zurich. Whitney, D. (2008). Ads on YouTube: A Portent for Web. TelevisionWeek, 27-28. Zapotosky, M. (2014). Va. Man Admits Taking Over Google Accounts, YouTube Channels For Ad Money. The Washigton Post.

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