is actually an acronym for “Yet Another Hierarchical Officious Oracle”. When Yahoo! started gaining over one million hits, due to the popularity and views, it became incorporated. After some time, Yahoo! added its own web portal and became the most popular starting point for web users during the late 90’s.
Social Networking sites like Facebook, Linkedin, Twitter and many more are so well-established in this contemporary digital globe that they are blended in our daily routine very easily. All these SNSs provide all there users with a platform for corresponding, sharing information and to collaborate with others around the world on daily basis. All these sites are so well established that there annual revenue is in millions and billions of dollars for e.g. In 2006 Google spend $1.65 billion for buying Youtube. (“Google buys YouTube for $1.65bn”, 2006) and another the most recent example is “LinkedIn earned $15.4 million in 2010 on net revenue of $243 million” (Bestgrowthstock, 2011, para.
Nowadays, social media makes a big part of major landmarks of the internet -- the ability to communicate with another person, random or not, has never been easier than it is now. For example with YouTube, anyone can share their insights, hobbies, knowledge, passions, and much more so that the whole world can see. According to YouTube’s analytics, now in 2016 there are over one billion YouTube users, hundreds of millions of logged watch hours, and multiple billions of video views each day. This accounts for about one-third of active internet users across the globe. In the span of over ten years, YouTube and many other social media platforms have been able to connect an immense amount of people together, defining such a large movement in a rapidly growing era of technology.
Social media marketing is a new trend of marketing where different Businesses have taken to social media sites to market and promote old and existing products and brands or create more awareness of their new products. Facebook and Twitter are the two most well known sites where firms market and promote themselves. Over one billion users worldwide use both sites everyday; from averages Joe’s to famous celebrities. Such is the power of each social media site that one post can make or break you. Forbes estimated that in 2011, Facebook and its founder Mark Zuckerberg were worth an estimated 50 billion dollars as a result of its growing popularity.
We began offering online investing services through the Internet in February 1996, and it has been our most rapidly growing channel, with transactions over the Internet and through online service providers representing more than 90% of our fourth quarter 1999 transaction volume. (10K report) Strategies used to gain new accounts The extremely strong gains in new brokerage accounts, transactions and assets represent the success of our strategy to become the branded, global leader and recognized authority in electronic personal financial services. This strategy involves: . *leveraging the powerful brand of E*TRADE to increase new customer accounts and assets held in customer accounts by offering a unique and compelling online experience; *providing the broadest range of high value-added tools, products and services; *enabling "anytime, anywhere, anyway" access, worldwide, to actionable information; and *integrating a broad-based digital financial media strategy with existing product and service offerings (10 K report) Growth Strategies expanding global coverage by launching new sites in four additional countries (France, Sweden, the UK, and Japan) to complement our existing coverage in Australia, New Zealand and Canada; the acquisition of TIR in August 1999; and in January 2000, the acquisition of Telebanc. TIR is active in equity, fixed income, currency and derivatives markets in over 35 countries, and holds seats on multiple stock exchanges around the world.
Starting from Koogle to Mayer, all CEOs tried to bring innovation to the company using different tools. In 1996 Yahoo had a successfully public offering that increased $338 million by selling 2.6 million shares. Also, Koogle created a new media entertainment services that permit to be the dominant global communication, media entertainment and retail company. This strategy was made by partnership which makes a big difference, giving Yahoo internet life brand name recognition, and also connecting it to readers from many different touch points. Tim Koogle was hired as CEO and his key strategy to strength the company was hiring marketing experts who can use marketing strategies to boost company core competency and improve ad proceeds.
Both companies were launched in 1995 and are still extremely successful. The creation of e-mail in 1996 had a huge impact on the development of online retail by introducing a fast and easy way to communicate with customers. For this two-year period Internet usage doubled annually, thus, allowing for the expansion of the industry. Google is launched a year later, in 1998, only to become the most used search engine in the world and an essential partner for the online retailers by helping them tailor their websites to customer’s personal preferences and by advertising. After that, more and more people see the opportunity in the growing industry and enter it.
Despite the increasing competition in the internet sphere, LinkedIn has been performing since its establishment in 2003. LinkedIn is always going to have the benefit of being pioneer in launching a website that targeted the specific niche of professionals for networking and recruiting. As of March 2012, LinkedIn was declared as the largest professional network on the internet with revenue of $522.2 million in 2011. By 2012, the website has more than 150 million members in over 200 countries. The success of LinkedIn can be determined from the fact that it is the first major U.S. social networking company that completed its initial public offering in 2011 by raising an aggregate of $270.2 million for general corporate purposes and working capital (Our Social Times, 2012).
There are already 130 million visual searches on Pinterest every month, with furniture, home decor and style ideas being the most popular things people are searching BuzzFeed a news and entertainment website used Pinterest to find the hot current trends and get ideas for stories. According to one study, BuzzFeed has witnessed exponential increase traffic through Pinterest. BuzzFeed was getting traffic from Pinterest on a post published over 2 months ago From the top 100 BuzzFeed posts on Pinterest, over 30% of the traffic are to funny
In fact, right now the advertising market is estimated to be worth about $6.6 billion and is expected to be worth $27 billion by 2004.1 One of the leaders in the business, DoubleClick.com, has a significant market share of the industry with over 1,500 client sites. The aggressive means by which DoubleClick operates has made it the advertiser of choice by many Internet companies. The power of DoubleClick is in its usage of Internet "cookies" to gather information on web surfers. Every time you visit a website that is powered by DoubleClick, an Internet cookie is placed on to your web browser. The cookie helps DoubleClick track what your Internet habits are and which websites you visit most often.