Women are often illustrated as inferior and “appear in poses that are more “canted”, more exaggerated and grotesque, more off-balance and tentative than tho... ... middle of paper ... ..., independent women, it just so happens that a sexually attractive women is socially accepted and any woman not falling in that category is not seen favorably. However, products eventually do break and “beauty” will inevitably fade since the standard constantly change. Conclusively, the media are a business that rely on people, and like any business, their purpose is to create opportunities for generating profit. The problem lies within the way women are treated by the media- as products rather than human beings worthy of dignity, individuality, and respect. The media use discrimination, objectification, and dehumanization to change women’s bodies.
This nearly impossible beauty standard is reflected and enforced by advertisements showing emaciated models selling products to smooth out bumps, reduce wrinkles, or tone the body. The media’s depiction of female bodies has a detrimental influence on women’s perception of themselves and has come under fire in recent years. Girls growing up in our media soaked culture internalize society’s ever-thinning standard of beauty, believing that they can never be slender enough. The negative effect of the media has been linked to the spread of eating disorders (“Never Just Pictures”, Thompson). This has led to a public outcry against impossibly thin, airbrushed models and a demand for more honest advertising.
With the continuous growth of the advertising industry, women feel the need to have the ideal body. Photoshop and airbrushing are quite often used, giving women a false image for what they should look like, and it can often be so unrealistic that it becomes damaging to women. The effect that advertisements have on viewers, often leave them feeling worse about themselves. The pressures to reach perfection often cause women to put themselves through self harm.The ways that media portrays body images, leaves vulnerable women and girls damaged in sight of how they view themselves. When it reaches the point where people are left feeling so self-conscious about themselves that they feel the need to suffer through eating disorders and even take their own life, the media should not be able to promote unhealthy body images.
“Almost about seven out of ten women felt angrier and more depressed following the viewing of fashion model images” (“Media Influence”). It has portrayed an illusion of the unachieveable to men and women, causes atrocious effects, and has compelled millions of young girls, women, men, and celebrities feel the need to change. Media has negatively influenced the way people think of their self image. People presume that in order to be accepted into society, they must resemble the looks of models, actors, and actresses in television shows and magazines and this makes the average people insecure of their looks. Media makes minors believe that in order to fit into society, they must become "thinner" or "prettier".
The mass media over the years has had such a profound role in creating an image on how women should be viewed. From their appearance to what their duties are in everyday life, the media has made sure to depict unrealistic images of women. These images have caused not only the male public but women themselves to believe that they must attain a certain kind of body or occupation to fit into society. Women often feel obligated and pressured to comply to this praised image of perfection. The media negatively influences the way women are portrayed in modern society and culture.
Beauty Distortion In modern society there is more and more digital editing without the knowledge of consumers. Currently there are various reasons for why women develop negative body image, low-self-esteem and eating disorders. According to Naomi Wolf in her novel “Beauty Myth”, one of the many reasons women obtain concerns with their bodies is due to the universal images of young female bodies presented through advertisements in fashion magazines. Advertisements in magazines are altering and shaping the desires of men and women. Magazines sell viewers images of beautiful, skinny, flawless confident young women.
Advertisements have social consequences that give them the ability to reinforce objectification of women?s bodies, and display images that may cause male violence against women, sexualize young girls, infantile grown women. According to Gabriel Weimann author of Communicating Unreality, in advertising women and men are not treated equal, women are seen in narrowly defined roles. For example, women are seen as low-level employees, housewives and are often found selling domestic products, such as kitchen products (127). Jean Kilbourne has been studying topics like these for over twenty years; in 1979 she made her first video in a series titled Killing Us Softly. When watching the series of the three videos Killing Us Softly (1979), Still Killing Us Softly (1987) and Killing Us Softly 3 (2000), the information received in the videos doesn?t give the impression that advertisements have changed very much over the last twenty years, at least their approach has stayed similar.
Consequently, the media, and the distorted images they parade, is causing women and adolescents to become dissatisfied with their bodies. Women and adolescents girls are spending endless time and money, desperately, to get this look that the media has portrayed to be perfect. However, not only is the media using advanced technology to distort the images we see, they are also distorting our minds which is causing bodily dissatisfaction. The extent that women and adolescent girls place on themselves and their bodies to attain perfection can cause massive stress and can be a risk to health. Some studies show that eating disorders arise from characteristics such as neurobiology, genetics, personality traits, and personal environment.
The uses of advertisement are over the top to the point that I makes females feel insecure, have low self-esteem and set unhealthy and dangerous health diets. But advertisement’s not only affects women it also affects young girls which feel pressure to keep up with the latest beauty trends and have overwhelming standards of having the perfect body or looking like the models shown in such ads. Such advertisement’s not only set overwhelming standards but also compare women as sex objects, weak and dumb only to appeal to the masculine side to show who is more dominant. According to Katherine Toland associate professor in the School of Communication and Information at Nanyang Technological University Singapore and Barbara Mueller coordinator of the Media Studies Program at San Diego State University, explains the role that the media plays in the life’s of young girls is a development of their identity (p.5). When young girls are exposed to this type of ads they are bombarded with all this expectations and self-image they have to have in order to be consider beautiful or sexy.
Advertising has negative impact on society based on body image because the media shows body image that is unrealistic and impossible to obtain. Many women look up to these images and try to achieve the same body. Some excise excessively and starve their bodies. Since the bodies seen in ads are almost impossible to have, it could lead to depression and hating oneself for their own body. The media are filled with beautiful women with slender bodies and face caked with makeup.