Women Entrepreneurship Case Study

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2.1 Grand Theory: Women entrepreneurship The role of women has evolved, people might think that women only capable in doing household task while now women are actually capable do a lot of thing. Most women experience gender barriers and as many as 42% of women choose to be entrepreneurs because they are frustrated with their previous work. More women than men in starting entrepreneurship and they are motivated to start a business because of their economic needs and want a better life (Beqo & Gehrels, 2014). The high barriers of women entrepreneurs in developing countries to enter formal company as employee make married women tend to start self-employed to prevent them becoming unemployeed while they still want to take care of their young …show more content…

Meanwhile according to Bhome (2014), Women entrepreneurship is defined as women that creative, innovative and able to accomplish self-economic by herself or work together creates jobs for other and running the business by keeping face alongside with her family. In addition, according to Beqo & Gehrels (2014), women entrepreneurs are women-owned businesses involved in managing it and having at least 50% of companies with operating time of one year or more. Factors that affect the motivation of women to start a business because of need and attraction. Women assume their business is an opportunity for women to increase their income and meet their needs. Women want to be entrepreneurs because the entrepreneur offers the flexibility for women to care for families and their work (Beqo & Gehrels, 2014). For women, entrepreneurs provide more financial flexibility, resource and property proprietorship, basic leadership, and in this manner more noteworthy economic strengthening (UN Women Jobs, …show more content…

Nowadays, to start a business and to become a successful entrepreneur requires the right business model. The most important factor for running a successful startup business is the business model. According to Alexander Osterwalder and Yves Pigneur (2010), business model as a business model represents foundation of the organization invent, convey, and get value. Business model canvas provides a tool for entrepreneurs or new entrepreneurs to describe their model business within an

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