Women Are Objectified in America

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When one first comes to America, what is one of the first things they see? The answer is advertisements. Ads are around every corner in America. According to Media Education Foundation, the average American child may view over 40,000 commercials in one year. They affect American culture profoundly and have a big impact on the way we think. Since they are everywhere, it is hard to stay away from them. Ads are like a plague and they are starting to get more obscene as time progresses. Competition in ads has increased since there are so many other companies trying to sell the same thing. Companies are getting more creative on how to catch the consumer’s eye. One of the most common and controversial types of ads seen today is the use of women objectivity. It is so common today that one does not even stop to think twice about it. The theme of women objectivity in advertisements shows how ads have been contributing to making the cultural theme in America become that women are nothing but sexual providers for men and that men are dominant. Women are merely objects to look at, while men are supposed to look at them. For example, one specific advertisement that has surfaced on social media is a BMW ad of a man and woman in bed almost completely naked. There is a light in the background behind the curtain and the sheets are very white. The room looks like a hotel room because the walls are very plain with no pictures. Both the man and woman appear to be physically fit and attractive. He is on top of the woman and he is looking at her very adoringly and she has her arms lovingly placed around his face. Everything about this picture looks pretty normal except for one fact. In place of the woman’s face is a picture of a red car. The words ... ... middle of paper ... ...s selling its name by using human need for sex and men’s need for dominance. They are mainly reaching out to the male audience and sending the message that all men care about are cars. These ads cause women to have to face uncomfortable situations such as men staring or whistling at them. Works Cited Advertising: Exposure and Industry Tactics. N.p.: Media Education Foundation, 2010. Print. Gray, Emma. "Women And Objectification: Brain Sees Men As Whole, Women In Parts (STUDY)." The Huffington Post. TheHuffingtonPost.com, 25 July 2012. Web. 27 Apr. 2014. Moran, Bernardo. "The Disease of Sexual Objectification: Inside a Society That Turns Women into Things." Paddle Narrative. WordPress.com, 2014. Web. 27 Apr. 2014. Papadaki, Evangelia (Lina). "Feminist Perspectives on Objectification." Stanford University. Stanford University, 10 Mar. 2010. Web. 27 Apr. 2014.

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