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gender relations and the media
underrepresentation of women by the media
womens roles in 1950s
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Recommended: gender relations and the media
Over the years, the world has seen dramatic changes in the way both men and women are categorized and pushed into man made constructs of what it means to be masculine or feminine. But to what extent have these changes impacted the world today? With 3rd wave feminism in the midst, Berger’s concept of a male gaze is challenged to a whole new degree through ideas such as the reclaiming of the kitchen, which will later be explored in this essay. Through the two chosen media texts, I will analyze these changes and contrast how men and women’s roles were depicted in the 50’s as opposed to now.
The terms masculinity and femininity are concepts that have rarely been defined, and yet they appear to have two types of meanings for both for psychologists
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It also presents the idea of what it means to be “feminine”. This is evident through her tone of voice, which is soft and passive almost like that of a robot, as well as her clothing which is floral and tidy, suggesting pretty features such as flowers equal femininity. In this sense, Bergers claim about the males gaze holds true, as the wife is critiquing herself based on the views of her husband. Additionally the audience of this particular commercial is assumed to be husbands and wives just like the ones depicted in the advertisement, meaning it is aimed as women who wish to please their husbands and husbands who wish to be pleased.
The male gaze is a theory devised by John Berger, which suggests that: “Men look at women. Women watch themselves being looked at. This determines not only most relations between men and women but also the relation of women to themselves. The surveyor of woman in herself is male: the surveyed female. Thus she turns herself into an object -- and most particularly an object of vision: a sight.”
The following media text is one that has received a great deal of controversy in the media world, with many arguing that Nigella Lawson has come to represent the pre feminism house wife. However in a study issued by Joanne hollows, she argues that that Nigellas work offers an alternative way of imaging women’s relationship to food based on the pleasures of cooking and eating rather than pleasing
behaviors, and social conditions that we call masculinities are “hard-wired” into males through biology (see Thorhill & Palmer, 2000) and/or the heritability of human psyche (see Jung, 1959/1989; Bly, 1990). They view masculinity as static, transhistorical, cross-cultural, and cross-situational. From this perspective, gender change is either impossible, or it involves the use of powerful force to constrain what is seen as “naturally” male. (Masculine Self pg. 19)
Throughout the early history of our nation, it was apparent that females were expected to abide by certain cultural and societal norms. Females were often tied to a male member, whether it was their father, husband, or male relative, the mere identity of a female has always been attached to a male figure (Connell, 2003). Due to these gender roles, women have consistently battled with gender inequality. Often times, women were subjected to stay at home, bear children, raise them, and take care of their husband. Assumed gender roles have led society to assume and expect that women were not allowed to do the same things as men. These patriarchal ideas have constrained and restricted women heavily in society (Glick, 2001). Mass media, television, and many other aspects of society have consistently reinforced patriarchal notions and the idea of different roles for men and women (McCarthy,
Society has taught its people that men are supposed to have certain and different characteristics than women and vice versa. What is difficult to understand is why society split the uncomplicated human characteristics in to two categories. Jensen brings up two important questions in this text pertaining to the separation of characteristics, “What makes these distinctly masculine characteristics? Are they not simply human characteristics?” These questions are really important to discuss because whether an individual is male or female they are still a human and all humans have access to the same set of characteristics. Males and females can express masculinity and they can both express emotions because they are each human. Jensen’s main point about characteristics is that any characteristic can apply to males or females because characteristics are not sex based, they are human
It seems if a woman does not follow what the television or magazines do, they will be considered a ‘disgrace’ to society. “By the 1930’s, mass advertisements on radio and in magazines persuaded women to purchase cosmetic products by appealing to her fear of growing old or being rejected by social acquaintances,” (Gourley 56). The beauty industry specifically targeted women, using the ideas of an often highly feminine related idea of vanity. This also talked about women’s apparel in clothing and how they weren’t able to dress casually since they would be titled, slob. As looks represent a lot in a woman, the body type of a woman has always struggled with maintaining since the ‘perfect’ body types are not what everyone has. “In the 1890’s women had full bosoms, round hips. In actual measurements they were probably no rounder than Miss Cox but they seemed so because they were shorter, tightened their waists into an hour-glass effect … Now, though, the ideal figure must have a round, high bosom, a slim but not wasp-like waist, and gently rounded hips” (“This is What…”). Ideals women that society has pushed onto women to be for them to have any chance in romance. Though many women can drift away from this the women, though they won’t admit to it, had struggled to meet the ‘set standard’ for women. This shows how after women have gained the rights of voting, gender roles
“Kitchen Controversial” by Rebecca Traister, and “The Great Forgetting” by Nicolas Carr, both examine role changes in our society. “Kitchen Controversial” examines changes or the lack of changes in gender expectations. While “The Great Forgetting” examines changes in manual labor due to automation. Updating centuries old gender expectations can be good for society, but can we control our reliance on automation?
In this essay I’ll be exploring various concepts of women and will deeply criticise the way women are seen and portrayed through advertising. My primary resource I’ll be referring to throughout this essay is a book called ‘Ways of seeing’ by John Berger, which highlights the role women during the early renaissance and onwards. In addition to this I will explore the various beliefs of women from a wide range of secondary resources, and will include references from books, websites, and various images to help clarify my statements.
Ruth Ozeki’s debut novel, My Year of Meats, follows a year in Japanese-American Jane Tagaki-Little’s life, during which she worked on a documentary series called My American Wife. The show aired in Japan and intended to promote meat, particularly beef, among Japanese households. In this novel, Ozeki very adeptly illustrates with her characters the relation between meat, women, and sexuality. Meat and its production, marketing, and consumption, is a key aspect that affects the depiction of most of the female characters, particularly the wives, in the novel, and the problems that many of them are facing. In the novel, meat is not only what causes Jane and Akiko’s infertility problems,
The workplace became masculinized, and the home feminized. By the separation of the masculine and feminine spheres that had been promoted, men and women now lived in separate worlds. By the turn of the twentieth century, men realized that their exclusion from the domestic sphere was, in fact, harmful to them: It left men “unable to experience the love, nurture and repose that the home supposedly represented” (Kimmel 158). Men were also worried at the “feminization” that potentially threatened their sons: men feared that women, who had the main responsibility for the upbringing of the children, would make the sons into
The clusters of social definitions used to identify persons by gender are collectively known as “femininity” and “masculinity.” Masculine characteristics are used to identify persons as males, while feminine ones are used as signifiers for femaleness. People use femininity or masculinity to claim and communicate their membership in their assigned, or chosen, sex or gender. Others recognize our sex or gender more on the basis of these characteristics than on the basis of sex characteristics, which are usually largely covered by clothing in daily life.
Nigella uses plosives and hyperbole to engage us through her language techniques. We understand that the honeycomb pieces are not literally ‘golden nuggets’ but we appreciate how she is trying to convey their luxury. Similarly, with the plosives she is using them to accentuate her lips in a pout. As the ‘Queen of food porn’ Nigella tries to make the food sound seductive, but also attracts an interested following who are attracted to
“Current views concerning Victorian femininity continued to be dominated by the 19th century concept of domestic purity and the association figure of the ideal woman, the ‘angle in the house’, carrying out her mission as wife, mother and daughter” (Swisher). During this era men had ...
Early feminist studies of gender often depicted the expression of masculinity as solely meant to subordinate women. Upon further research and understanding of gender and its role in society, gender theorists have realized that masculinity is not only a patriarchal regulation against women, but that it also has negative effects against men. Masculinity has different characteristics in different cultures, but masculinity in general presents a hierarchy of traits, with femininity as the lowest, least desirable trait. In American culture, masculinity is defined within multiple structures, such as race, class, and sexuality, where a man’s masculinity can be lessened by his traits as well as these identities. Often, normative expressions of masculinity
Friedan frustratingly explains how women’s choices to revert back to domestic roles after World War II compromised women’s independence and identity. Friedan uses this frustration to revive modern feminism and extinguish the prison that gender roles had imprisoned women in. In The Feminine Mystique, Friedan illustrates how women fell into the common portrayal of a housewife just fifteen years after the war and how “millions of women lived their lives in the image of those pretty pictures of the American suburban housewife, kissing their husbands goodbye in front of the picture window, depositing their stationwagonsful of children at school…their only dream was to be perfect wives and mothers…”(Friedan 61) and other description that fit the occupation of “housewife”.
Jamaica Kincaid’s “Girl” shows in society how a woman should be placed and what it means to be a woman. A women doesn’t question her partner, instead she is subservient to him. A woman’s duties include staying at home taking care of the children and cooking; while the man works and brings home the money. A feministic approach to Kincaid’s “Girl” points to the idea of the stereotypes that women can only be what they do in the home, they should only be pure and virtuous, and their main focus should be satisfying their husband.
Masculinity and femininity are two terms, which have been interpreted differently throughout history. Both the males and the females have responsibilities and duties but these duties differ based on one’s gender. Gender has played a prodigious role in the economy, politics, and the society. Everyone starts making interpretations of the strengths and weaknesses based on one’s gender. These interpretations are not always based on his or her ability but is usually based on his or her gender. Males tend to be judged as extremely strong and unfashionable in terms of appearance. Whereas, females are judged as expensive and very fashionable. Males and females both differ in their abilities and their enjoyments. Fashion, entertainment, and strength are three topics, which are used to define masculinity and femininity in the 21st century.