Over the past decade the wireless telecommunications industry has undergone a multitude of changes and experienced rapid growth. Developments in technology and consumer demand have fueled this growth and research shows that this growth will continue in the years to come. This paper will analyze the basis for these trends in consumption patterns, to include the utility derived from the products, changes in demand, market prices and the elasticity of demand of wireless services.
Utility is defined as the “satisfaction one get from consuming a good or service” (Colander, 2004, p.179). The utility derived from the use of wireless communications devices includes freedom from being tied to one place, the hope of increased productivity, and cost savings from free long distance. Another aspect of utility is the way wireless devices are used today. In the marketplace “the cell phone is not just a communication device but a device that enables the exchange of ideas and also, increasingly, goods and services” (Key, 2005, p.52). This tells us that consumers envision cellular phones as not only a means to keep in touch, but as a way to collaborate with others, shop for products, and entertain themselves. As wireless communication companies recognize the utility derived from their products and services they can develop more services and further increase the demand for their offerings.
The demand for wireless communications devices has increased in recent years due in large part to price d...
Verizon Wireless cellular service is inelastic because the products and services it offers makes them the dominant leader in the wireless industry; therefore, a 10% change in calling plan prices (monthly access fees) would not affect the quantity demanded. Verizon Wireless can depend on this inelasticity in their pricing model because of the strength of its brand and the wealth of products and services it offers. Verizon Wireless' competitive advantage comes from its ultra-low churn rate (the percentage of customers who disconnect their service is less than one percent of its 60 million customer base). This indicator suggests that customers are satisfied with the service Verizon Wireless offers and a slight price increase probably would not drive its customers to the competition. This data also suggests that customers probably stay with Verizon Wireless because of its continued expansion of new technologies and services such as its all-digital nationwide CDMA network, EVDO' or its advanced data network (used to wireless send and receive email and other data almost anywhere in the US), and VoIP (Voice over Internet Protocol) that they use for their Push to Talk products. Verizon Wireless markets to a nearly all demographics nationwide and most of its services are offered in the smaller rural markets as a direct result of the one billion dollars per quarter it spends on improving its network as well as acquiring smaller wireless networks to make their nationwide network stronger and larger.
In the article entitled, “Our Cell Phones Ourselves”, Christine Rosen describes how cell phones have changed the way we communicate. Rosen tells the readers the main purpose for cell phone use in the past, versus present day. Her purpose is to make society aware of how cell phones have influenced our lives in order to inspire change as to how we view our cell phones. Rosen directs her writing to everyone in the present day by describing the negative results of cell phone use and how it impacts our lives and those around us. Without a doubt, cell phones are going to be a part of our world, but it is the responsibility of every cell phone owner to exercise self control and understand that a cell phone is nothing more than a device.
Cellular phones carry a diverse group of users. In June 1985, there were about 203,000 cellular phone service subscribers. By June 1989, the number had exploded to 2.7 million subscribers, and by June 1995 there were mire than 26 million subscribers. When cell phones were first introduce, only people with a lot of money had them and the service was very expensive. It was a lot cheaper to stop and use the pay phone than it was to use a cell phone. Now, it is almost as cheap to use a cell phone to make a long distance call as it is to make a long distance call using AT&T.
According to Rosen, the main reason why people acquire a cell phone is because of security. After the tragic event that occurred on September 11, 2001 in the United States cell phones started to play an important role in our lives. Rosen states that after this e...
Many people in today’s society rely on technology to help us with our daily lives and help us stay connected to family, friends, and other people. The advancements in today’s cell phone technology is very complex and made to be efficient for their owners, allowing them to surf the net and IM message people instantly. Cellphones in particular have developed very fast in the past 15 years. From my childhood, cell phones have evolved from the old school Nokia bricks that allowed texts, calls, and simple graphic games, to todays I-Phones that have higher computable capabilities than some computers. In the United States alone, there is an estimated population of around 297 million people, and 197 million people are subscribed to cell phone companies (Starr). With so many people in today’s society with so much power and opportunity in the palm of their hands, we shouldn’t forget that “With great power comes great responsibility” –Voltaire.
Telecommunications gained mainstream attention in the early 90’s; however the initial key market was business men and women, who used their phones whilst being on the move and so allowing them to communicate with their companies with ease. Though in the modern era, telecommunication went through segmentation in the market trends, and now in this day and age it would be difficult to find someone who does not own some form of mobile technology. Many phone providers battle to provide the best service for their customers (Figure 1).
Mobile is the first order priority device for access because people are connecting with others, finding entertainment, and doing business—all with smart phones. The prices of mobile phones are never over $1,000 in today’s world. They are affordable and accessible. As the result of the changes the worldwide and national business environment has undergone, people own 1-2 cell phones on average. However, the mobile markets in US seems to have been saturated.
The changes in the technological can influence many part of societies. When the AT&T Company introduce their new product and services which is wireless and wire line technology will effects occur primarily through the new products, processes, and materials. Thus, changes in technological also often can achieve higher market share and earn higher return because, newly emerging technology from AT&T could derive competitive advantages. For example, internet today becoming more remarkable capability to provide information easily, quickly, effectively, and also can create more value for customer in the future and to anticipate future trends.
Wireless security is a complex field, but employing a few simple defenses will leave a network far safer against attackers. A wireless local area network (WLAN) is a local area network using high-frequency radio signals to wirelessly connect two or more devices, often to the internet via a wireless access point within a limited geographical area. The millions of WLANs all across the world can be found in homes, coffee shops, and even in international enterprises. Most of the WLANs deployed today are based on the IEEE 802.11 standards for wireless networks. A group known as the Wi-Fi Alliance created the Wireless Fidelity (Wi-Fi) trademark to brand products operating inside a WLAN with the 802.11 IEEE standards.
The world has gone through a lot of changed as time passes by. With advancements in the technological field people are can communicate with ones from around the world without having to even lift a finger. To make things more efficient and more cost saving industries have made technology wireless. Wireless technology gives people the chance to get up from their stationary computer, or cord phone and able to freely move without restrictions. The IT, or Information Technology has become a standard and very critical part of today’s society. Wireless technology came from the basic just cellular usage to sensors in the medical field. Wires are now a thing of the past in today’s world with forever revitalizing technology.
...art also serves as a background, concerning the regularity of the proponents’ usage of a given gadget in accessing to Wi-Fi. The last part is on the proponents’ observation on the quality of Wi-Fi in certain places. The responses of these 50 De La Salle Lipa college students serve as the first-hand data of this study.
Wireless is everywhere today whether at home working from your WIFI network to work where you might be linked a wireless network or even through your phone through a 3G or 4G network to connecting to an open wireless networks. As you can see for the most part people are connecting to wireless from the moment they leave their home till they get to work and then back. While wireless comm...
switching behaviour. Literature reveals about the factors of switching cost, better customer care services, networking coverage, advertising , etc for switching behaviour of customers. The researchers identify the problem of industry that if one firm gains then other must be losing a customer. Number of network providers are increasing calling for an intense competition. Empowerment of technology has led to growth of mobile industry more economical.
In today’s world the vast majority of the population owns a cell phone. Cell phones are a huge part of people’s everyday lives. Since the 1940’s when mobile phones became available for automobiles, phone companies have made huge strides in making mobile phones more efficient, much smaller, and more available for anyone to use. There was a time where only people of wealth had these types of mobile phones. Now people from all social classes own a cell phone. They are extremely convenient and have the ability to do just about anything you can think of. There is an “app” for everything. You can make phone calls, text message, surf the web, pay your bills, read books, catch up on social media, and even listen to you music all from one small handheld device. Cell phones play a huge role in today’s economy. Businesses such as AT&T, Verizon, and Sprint have become huge public corporations with large stakes in the stock market. Between these companies among several other phone companies they have created millions of jobs and opportunities. Cell phone companies have now created what are known as “smart phones”. These phones are typically slim and sleek and have countless versatile abilities. However, cell phones have not always been so “smart” or small for that matter.
Cell phones have changed from an item of luxury to an everyday necessity for some people. Twenty five years ago, a phone was just a way to contact someone. Mobile phones have become one of the most common tools of communications for both young and old. Cellular devices have redefined relationships and social conduct, and transformed the daily lives of many individuals. Cell phones no longer function just as a communication device. Today it has many other uses. Cell phones are used for games, calculators, texting, calendars, social sites, and pictures. In addition, there are many apps that one can download on a phone. Mobile phones help us keep track of our lives.