Wireless Communications Industry

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Overview
Wireless communication is the fastest growing segment in the communications Industry. The ongoing convergence of networks and services are due to the continued evolution of cellular and other wireless networks and mobile operating systems capable of supporting packet-based transmissions and new software applications. Such success is due to more personalized web experience, a rapid expansion of social media and a significant surge in new media influencers and social networking, and the use of web-based computing systems, such as cloud computing, that are developing in ways that change the way people work and how business is conducted. New products in the technology industry have played major roles in the telecommunications industry advancing on a global scale.
Scanning the Societal Environment
Because many cell phone companies conduct business internationally, there are several important variables that should be taken into consideration while scanning the external and internal environments. The societal environment generally influences long-run decisions, but does not directly affect short-run organizational activities. Such decisions include economic, technological, political/legal, and sociocultural forces.
Economic Forces
It is important for organizations to pay close attention to economic details not only in developed countries, but also in underdeveloped or emerging countries. Economic development and Gross Domestic Product (GDP) trends are great information sources to help identify the trigger point for demand. These trigger points identify when the demand for a product is about to rapidly increase in a country. Knowing this information allows an organization to get in and offer what they have to sell while people h...

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...try is also setting forth important trends that benefit environmentalism and healthcare. How often do creditors or utility companies encourage customers to “go paperless”? However, the most significant impact the wireless industry has on the environment is how its technology helps other industries, from transportation to health care to utilities, increase their own efficiencies by conserving resources and improving business practices. One of those businesses is health care. A proposed healthcare bill for mobile healthcare solutions could save an estimated $4 billion in 2017.

These factors are all very different, but equally important variables to consider when scanning the external environment. Being aware of and assessing these variables can help lead to long-term success; as research has found a positive relationship between environmental scanning and profits.

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