Visiting local hotels that do not have a restaurant attached to the hotel and offering discounts to their guests if they come dine in at your restaurant would also be a great networking tool. (Root, ”Strategies for Attracting Customers in Restaurants”) Another way to attract customers would be to offer special discounts. This could be done with e-gift coupons. You can utilize an entirely new market with e-gifts. E-gifts wo... ... middle of paper ... ... establishment.
From the secondary data findings, a restaurant should aim most of its advertising efforts at enhancing customer awareness so that customers at least consider that brand in the suggested set of alternatives. The television commercials or magazine advertising, support activities and charity involvement in social, cultural, sports, or other kinds of public events can improve a firm 's brand awareness. Another important conclusion thing is that the perceived quality of a specific restaurant brand and products is found to significantly affect its performance. It goes without saying that restaurants should consistently provide quality products and services, such as serving food in promised time, serving ordered food accurately, and staff should be knowledgeable about menus, convenient operating hours, and ensure appearance. Not only is this good business, but it strengthens the brand.
Components of marketing mix of hospitality industry and other industry are same but the blending process is different as services are perishable in nature. Product, price and promotion may remain as same another physical product but the place is the service provider itself as service cannot be separated from its provider and service is produced and consumed simultaneously. Hospitality companies have to create unique value proposition and market offering (product) set an affordable and competitive charge in return (price) and let people aware about their market offering (promotion). As technologies advances many hotel and restaurant have online service like advance booking, information about service, history and legacy about the hotel make available
When a person enjoys a dish from a different country, this can cause a positive perspective to the culture itself. According to SooCheong Jang and Jooyeon Ha, authors of “The Influence of Cultural Experience: Emotions in Relation to Authenticity at Ethnic Restaurants.” A study conducted to identify customers’ cultural experiences with authenticity of ethnic restaurants. “This study uncovered that a customer’s experiences with a particular culture are a significant factor for eliciting positive emotions regarding authentic aspects of ethnic restaurants” (302). Furthermore, the authors suggest that providing different parts of one’s culture (including their food) will get people more interested in different cultures (302). Ethnic restaurants can become the start point that gets people interested in different cultures.
Question 1: Opening a new restaurant required many decisions. Pricing strategy is one of the vital ones that could make or break the restaurant. I would recommend the combination of value pricing and competitive pricing for the new restaurant. Value pricing strategy is to use the price to communicate the restaurant’s position, reflect the bundle benefits offered while competitive pricing gives the restaurant a competitive edge among the existing restaurants in the neighborhood. Ideally, the restaurant’s pricing should be high enough to place itself into the fine dinning categories in customers’ minds, but also competitive enough to attract customers from competitors.
The first goal that consumers attempt to balance when deciding what and where to eat is social pleasure. Consumers gain pleasure and acceptance when eating and interacting socially. In restaurants, people can gather with family members for socialization. Fast food dining also enables people to renew and strengthen friendships. They also dine in restaurants to sometimes celebrate special occasions.
Chennai Dining wishes to be competitive and affordable to our customers for all their food and beverage needs and for occasions providing a unique dining experience. With on-site dining and take out facility, Chennai Dining wants its customer to feel at home while dining. According to Kotler & Kotler (2012), having service affordable from customers ' point of view is a great way of marketing. Depending on the volume and external
After eating at two different Chinese restaurant with the same delicious mouth watering food, I have came to realize that there are many contributing factors that makes each of these restaurants different in their own ways. In determining which restaurant is the best for you, there are some major factors that can alter your decision as we take into consideration the pros and cons of each based on your personal necessity. Many people who eat out would really consider things such as if the food tastes good, the cost, a friendly environment, and good service. The most important thing to always remember is if the restaurant is suitable for you. Although some similarities do exist between P.F Changes and Pei Wei, there is many more difference that sets each of these Chinese restaurants apart from each other.
The study found that individuals are loyal to different restaurants for different reasons and it was thought that primary research should be conducted to further research into what should be improved by the fast food industry to maintain loyalty from customers. The study incorporates the use of an inductive research approach, where a theory is created after the research is collected rather than a deductive approach, where a theory is created first only tested by the data collected ( Engel and Schutt, 2005). The methodology will firstly explain how the secondary research was collected and it will provide a framework to illustrate the collection of primary research. The chapter will discuss the use of the pilot study and the type of sampling that has chosen. It then discuss exactly how the study was conducted and how the data was analysed.
All part in the hotel can be used in suggestive selling such as front office, rooms, office services, personal services, food and beverages, lounge and also gift shop. Other than part in the hotel, if the hotel is chain hotel, front office can suggest the customer to experience their chain hotel at different place. For food and beverages department, servers were trained to sell the food and promote their food as well to give satisfaction to the customer. As an example, if the guest is overlook on their menu, as a waiter, they should suggest to the customer the profitable menu in the restaurant or new menu that the customer can enjoy. It also can create more memorable dining experience.