Wine Tourism

2133 Words9 Pages
Wine tourism is commonly defined as a form of tourism where visits to wineries or the tasting, consumption, or purchase of wine is a significant motivational factor for visiting a destination or influencing an itinerary. Wine tourism is a niche market that includes everything from events, festivals, classes or workshops, museums, tours, tastings, restaurants, and gift shops where wine is a meaningful product. These activities can take place over the time period of a few hours to over a week, depending on the involvement and interest of the tourist. Wine tourism is also very popular in conjunction with culinary tourism as incorporating wine and food pairings into contemporary lifestyles has become a growing trend in popular culture since the 1960’s. (Novelli, 2005) The $25.1 million dollar wine export industry in Canada (Statistics Canada, 2007) plays an important role in influencing and informing potential tourists of the sophisticated Canadian wine industry. While Canada is not a leading wine maker internationally, it has been able to earn global attention for the high quality, award-winning icewines produced in our cooler climate. (Agriculture and Agri-food Canada, 2011). This international respect and awareness has consequently sparked the interest of wine enthusiasts around the world to travel the main wine regions of Canada.

The wine industry first began in Canada in the early 1800’s when European grape varieties were grown. Unfortunately, the Canadian climate was not able to sustain these varietals and over the following century, only the native Canadian grapes were able to survive. Throughout this time, Ontario was able to develop its wine industry through exports to be one the largest in North America. To better regulate...

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