Why are Advertising Restriction Needed?

1018 Words5 Pages
Advertising has become the parcel of our daily life. Advertisements are part of the life with advocates, announces, pictures, slogans or videos which makes people's mind inclined on the product. According to study of Yankelvich Research Center, there are approximately 500 images of advertisement seen by people per day in 1970's and it is about 5,000 today (Yankelvich, 2010). These numbers includes all labels on showcards, messages in mailbox and videos on televisions affecting people mentally and emotionally. Although there are certain reasons to be favorable with advertisements, its negative effects on people far outweigh its benefits.

The standard model suggests that advertising can be defined as “the non personal communication of information usually paid for and usually persuasive in nature about products through the media” (Taflinger, 1996). The first advertising event is found among the Babylonian Empire in 3000s BC and it is accepted as a professional issue in the United States in 1841 (Hayko, 2010). From the day that is written into the literature as a professional issue, it has a large scale of employment, area of expertise and essential part of business. With their various forms as picture, text or video, advertisements not only aim to effect audience, but they also makes the ideas listened and captured by people.

It may be true that advertising is a science that is analyzed, described and evaluated by people for years. New ways to communicate with people using pictures are examined, texts attracting the attention are searched and speeches came to mind of people are evaluated. These are all done in order to make the advertising more powerful. Actually, the power of the advertising means power of the product compared t...

... middle of paper ...

.... N.p., n.d. Web. 1 Jan. 2014.

Clar, Rebecca A.. "Advertising to children: Is it ethical?."http://www.apa.org. N.p., n.d. Web. 1 Jan. 2014.

Hayko, Goldie. "E!ects of Advertising on Society: A Literary Review." Hohonu 8 (2010): n. pag.

O’Brien, G. (2011). “Marketing to Children: Accepting Responsibility.”
Retrieved 6 Dec 2012 from http://business-ethics.com/2011/05/31/1441-marketing-to-children- accepting- responsibility/#

Taflinger, Richard F.. “A Definition of Advertising.” N.p., 28 May 1996. Web. 1 Jan. 2014

Valasquez, Manuel, Michael J Meyer, and Claire Andre. “What is ethics?.” Issues in Ethics 1 (1987): n.pag. Marcula Center for Applied Ethics. Web. 30 Dec. 2013
Open Document